If anyone would support using comparison-driven visuals in advertising, it's Bellroy. Their advertising campaign is almost completely driven by comparing their...View More slim wallet to big, clunky wallets much of their target market currently owns. They poke so much fun at your typical stuffed wallet & make it seem so ridiculous that the consumer may feel embarrassed for still having a wallet like it. Why would they continue to keep a wallet like that when there is an alternative out there like Bellroy's? & that's exactly what Bellroy wants you to think.