Long-Running VSL ($47 Male Attraction Program) from Be Irresistible

Video Script Copy Structure

Establish the Power of a Secret

• Capture Immediate Attention: The copy kicks off by promising to share a potent secret that's currently unknown to the reader.
  • e.g. "And just 90 seconds from now I'm going to let you in on something every man is secretly obsessed with."
• Hype the Magnitude of the Secret: The narrative conveys that this secret is more compelling for men than widely acknowledged strong drives.
  • e.g. "It's Something He CRAVES... More than love, more than money, even more than sex."
• Introduce Scarcity: Not many know about this secret, which makes it even more valuable.
  • e.g. "And those that do almost never share it with another soul."

Dive into Professional Experience & Testimonials

• Share Professional Credibility: The speaker reveals his long-term experience in the niche, which is relationship coaching.
  • e.g. "After 12 years of working with thousands of amazing women as a relationship coach..."
• Explain The Significance: The narrative zooms in on this secret's importance in relationships.
  • e.g. "Because once you understand it, you'll be able to make the man of your choice feel a burning desire for you..."
• Share Real-Life Testimonies: The author introduces real-life stories to make the narrative more relatable and to create trust.
  • e.g. "And you'll also hear the real-life stories of women who used this same secret obsession to create the deepest love of their lives..."

Dive Deeper into The Mystery

• Highlight Its Universal Impact: The secret has an overarching effect on all men and is claimed to influence their daily lives.
  • e.g. "Every man you know agonizes over this primal drive more than anything else... Even his sex drive."
• Give It A Name: Naming the secret provides clarity and makes it more tangible.
  • e.g. "It's something I've come to call... 'The Hero Instinct'."
• Describe Its Power: The copy delves into the drive's profound influence on men's choices in relationships.
  • e.g. "And I now believe it's the biggest secret to becoming a man's deepest passion and priority in life."

Share the Urgency & Pitfalls

• Explain the Repercussions of Ignorance: Ignorance of this secret can lead to failed relationships.
  • e.g. "If the woman he's with doesn't bring out his Hero Instinct, he'll always feel like something important is missing and he'll eventually seek out a woman who knows this secret."
• Connect the Drive to Basic Needs: The copy links this secret drive to fundamental human necessities to emphasize its power.
  • e.g. "It's because the Hero Instinct is a BIOLOGICAL DRIVE just like hunger, thirst, and sex."

Introduce the Solution

• Set the Stage with a Real-Life Example: Before revealing the secret in full, the narrative introduces a relatable scenario through a story.
  • e.g. "But first, the best way for you to understand how you can use The Hero Instinct is to see how it worked for a real woman."
• Elaborate on a Real-life Problem: The story of Rachel and Mike serves as a poignant example of common relationship issues women face.
  • e.g. "I'd like you to meet my friend Rachel... One night, I got a call... She told me about Mike... Mike had broken off the relationship."
• Provide a Tease of the Solution: The reader is made aware that there's a solution to these problems.
  • e.g. "That's when everything clicked. I suddenly knew exactly what Rachel had to do."

Hint at the Transformative Power

• Introduce a Method: The narrative hints at a simple method or trick that can be used to activate the "Hero Instinct."
  • e.g. "I told her that since Mike wasn't answering his phone, she needed to trigger his secret obsession... with a signal that would immediately get his attention."
• Build Anticipation: The copy teases a powerful "Secret Signal" without immediately revealing what it is.
  • e.g. "So I gave Rachel a simple 12-word text... I had just created the very first 'Secret Signal'."

Uncover The Magic Behind Textual Influence

• Story-Driven Introduction: By beginning with an emotionally gripping narrative, the copywriter draws readers in, establishing an intimate bond through shared experiences and emotions.
  • e.g. "But as she read the words out loud, her eyes lit up... Mike showed up at her apartment door."
• Articulating the Revelation: The realization in the narrative serves to highlight the transformative power of understanding male psychology, setting the stage for the solution that's about to be introduced.
  • e.g. "'I've realized that I won't be happy without you in my life.'"
• Unpacking the Hero Instinct: This section delves deeper into the main idea of the Hero Instinct, explaining the primal, biological forces that drive male behavior.
  • e.g. "Because a man's heart will always be elusive until you understand what drives him on a primal, instinctive level."
• Stress on the Male Need to Feel Needed: By positioning the male need to feel indispensable as both a challenge and an opportunity, the text creates an avenue for the solution.
  • e.g. "Men are secretly OBSESSED with feeling irreplaceable... like they're the only man for the job."
• The Real Secret to Male Attraction: The emphasis here is on a paradigm shift: women don’t need to meet men's needs but should rather express their own, allowing men to rise to the occasion.
  • e.g. "You become a man's obsession, not by meeting his needs... but by revealing your own."
• Critical Importance of Earning Love: By emphasizing that men value love they feel they've earned, it gives importance to the signals that help facilitate this feeling.
  • e.g. "It's nearly impossible for a man to feel like he's in love if he doesn't feel like he's earning that love."

Unlocking The Secret Signals

• Introduction of the Concept: Establishing the concept of “secret signals” as the crux of the solution, the copy reveals its methodology.
  • e.g. "Every time one of these women found the love and romance they were searching for, I could trace it back to a single moment."
• Efficacy Through Testimonials: Using stories and examples, the potency and applicability of these secret signals are underscored, reinforcing their legitimacy and appeal.
  • e.g. "The more women I showed this to, the more I realized how empowering these signals were, and how many lives they could change."
• Introduction of The Program: By providing a structured solution, the copy demonstrates a clear path forward for the readers, introducing the "His Secret Obsession" program.
  • e.g. "How to awaken a man's most secret and powerful desire to earn your love, prove his devotion to you, and give you romance that lasts a lifetime."
• Unique Value Proposition: The copy emphasizes the differentiation and efficacy of this program in contrast to other advice or solutions available.
  • e.g. "This program is dramatically different from anything you may have tried before because it's customizable for your exact situation no matter how unique it is."
• Teasing The Secrets: By listing some of the secrets like "The Glimpse Phrase," readers are further intrigued about the breadth and depth of these 'signals', setting the stage for deeper commitment.
  • e.g. "The Glimpse Phrase. You'll discover a secret signal I call 'The Glimpse Phrase'..."

Addressing Common Relationship Concerns

• Highlighting a Common Problem: The copy introduces a prevalent issue many women face in their relationships.
  • e.g. "Do men ever disappear on you when you show them too much interest?"
• Offering an Immediate Solution: Introduce a solution to the problem, termed as "The Fascination Signal," that draws men in.
  • e.g. "I'll show you 'The Fascination Signal' which you can use to spark such a deep attraction in a man that you'll become an emotional addiction to him."
• Emphasizing Versatility and Strength: Highlight that the technique can be used in multiple situations and is immensely effective.
  • e.g. "And it can work in person, over the phone, or through text."

Introducing a Suite of Techniques

• Silent Signals for Attraction: These are techniques that don't need verbal communication but are powerful enough to get a man's attention.
  • e.g. "I'll show you the 'Silent Action Signals' every woman should know that will shift his Hero Instinct into high gear."
• Manipulating Selective Hearing: Tweak common phrases to engage a man's trust and make him see you as his confidant.
  • e.g. "Did you know you can actually use a man's 'selective hearing' to your advantage?"
• Tapping into Protective Instincts: Techniques that make a man want to protect and serve you.
  • e.g. "With the 'Damsel In Distress Signal' you'll discover how to tap into a man's natural protective instincts."

Special Techniques for Deeper Connection

• The Private Island Technique: Highlighting how to stand out as "The One" in his eyes.
  • e.g. "I'll show you 'The Private Island' signal that makes a man see you as 'The One.' It's how some women are able to keep their man hooked long enough to trigger his 'love instinct.'"
• Understanding His Perspective: Techniques that give insights into his thoughts and feelings.
  • e.g. "The 'X-Ray Question' that you can innocently ask your man to put your worries to rest."
• Rekindling Past Relationships: Strategies for those who have had recent breakups and want to rekindle the romance.
  • e.g. "If you've recently gone through a breakup or separation with your man, this next one is really important."

The Basis of Strong, Lasting Relationships

• Building Trust and Bond: Unveiling the key to lasting relationships and commitment.
  • e.g. "The 'Secret Currency' of Happy Relationships. Just knowing this one thing will get you inside his mind like no woman has ever done before."
• Growing and Strengthening Bonds: Simple strategies that can enhance emotional connections over time.
  • e.g. "Studies show that making these simple 'deposits' cuts the rate of separation in half!"
• Ensuring His Full Attention: Techniques to guarantee his undivided attention.
  • e.g. "I'll show you the one text message guaranteed to give you his undivided attention."

Self-Reflection and Assurance

• Questioning the Reader's Intent: Probing if the reader truly believes they deserve happiness and a fulfilling relationship.
  • e.g. "Can this really work for me?” ... "Are you that woman?“
• Asserting the Reader's Value: Reinforcing the reader's self-worth and emphasizing they should not settle for less.
  • e.g. "But this program is for the kind of woman who knows what she’s worth and will no longer settle for anything less."
• Building Anticipation: Preparing the reader for the upcoming content while acknowledging their continued engagement.
  • e.g. "You’ve been paying attention, thank you so far, and by now I’m sure you’re realized how powerful this really is."

Establishing Emotional Stakes and Context

• Highlight the Desire for Certainty in Relationships: The copy taps into the inherent human need for emotional security and assurance in romantic relationships.
  • e.g. "What’s it worth to never again have to lay awake at night worrying because you have the complete certainty that his heart is unconditionally yours?"
• Illustrate Universal Attractiveness: Describes the compelling allure of becoming irresistibly captivating to the opposite sex.
  • e.g. "What’s it worth to be the most magnetic woman in the room, the woman that men instinctively notice and feel a strong pull towards?"
• Expressing the Invaluable Nature of the Information: Emphasizes the immeasurable value of the knowledge and results provided.
  • e.g. "Women I’ve worked with tell me that they can’t put a price on what they’ve learned and what it’s done for their relationships."

Introducing the Offer & Establishing Scarcity

• Reference to Existing Price Points: Highlights the high fees others are willing to pay for similar results, setting a reference point for potential buyers.
  • e.g. "I’ve seen many women pay thousands of dollars to relationship coaches and counselors to get these kinds of results."
• Exclusive Invitation: Creates an aura of exclusivity by suggesting a limited audience or selective entry to the program.
  • e.g. "If you’re here, it’s because I’ve either personally invited you, or a close friend of mine has and it’s because I want to limit this program to women who are ready to reach for what they deserve."

Building the Offer's Value Proposition

• Anchor Pricing Strategy: Sets a high price point first, making subsequent price reductions appear as immense deals.
  • e.g. "At first, I felt that in order to be fair to the women who paid up to $1,000 for this same knowledge, I had to at least charge the price of a single coaching session."
• Deep Discount and Urgency: Offers a significant discount for immediate action, creating an urgency for the reader to act now.
  • e.g. "If you act right now through today’s special video presentation only... You can get instant access to everything for a one-time, single, secure payment of just $47!"

Offering Assurance & Risk Removal

• Money-Back Guarantee: Provides a safety net for buyers, reducing their perceived risks associated with the purchase.
  • e.g. "And by keeping this program as your personal resource, you’re gonna feel good knowing you have everything you need to change your life forever."
• Immediate Benefits: Specifies the fast results and ease of use, creating anticipation for the immediate change post-purchase.
  • e.g. "When you do, watch how quickly things click into place."

Painting the Potential Outcome & Emotional Transformation

• Visualize Positive Changes: Portrays an alluring future where the buyer has transformed into the object of desire and receives exclusive attention from men.
  • e.g. "Notice how men suddenly feel magnetically attracted to you, listen to your every word, and only have eyes for you."
• Evoking the Feeling of Regret: Encourages immediate action by suggesting the pain of missed opportunities and potential regrets.
  • e.g. "And they let this same blissful happiness slip through their fingers… all because of a price tag."

Concluding with a Final Emotional Appeal

• Emphasizing the Decision's Weight: By suggesting that the decision to purchase is pivotal, it adds gravitas to the reader's choice, pushing them towards action.
  • e.g. "Right now you have an important decision to make... In fact, it’s possible it’s one of the most important decisions you’ll ever make."
• Closing with Familiarity: By referencing back to the author, the copy makes the transaction feel more personal and less commercial.
  • e.g. "Again, this is James Bauer. Thanks for watching (or reading) and I look forward to seeing you on the inside!"