Email Opt-In from Hipmunk

swiped by Mike Schauer from

Known for it's great user interface & unique comparison engine, Hipmunk has firmly established itself as a go-to site for hotel & airline accommodations....View More

Email Opt-In from Hipmunk

Key Takeaways

  • As exemplified in our previous Bleacher Report Example, if you're going to use a pop-up with an offer and you have the ability to make the offer very targeted to the current user, by all means, do it. It will likely increase conversions.
  • Do you have a space in your app or website where a period of loading or waiting occurs? Take advantage of that time and present some kind of offer or opt-in that's relevant to where they're at. In the right context, it could present big results.
  • As Hipmunk does, you should get permission to send out other promotional emails & most of the time presenting a tiny checkbox that's already checked will do the trick.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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