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September 9, 2016

The Story Lead

created by Mike Schauer Mike Schauer
The most indirect type of lead. You're cloaking your sales message within a narrative so anyone can follow if it sounds interesting enough vs. a problem-solution, offer or promise lead where only more-aware prospects will get hooked in.

18Swipes

Classic
Classic

The two ads below, created by David Ogilvy, are...
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Hathaway Shirt “Yale Story” Ad by David Ogilvy
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Hathaway Shirt “Yale Story” Ad by David Ogilvy

Fashion

A classic sales letter from one of the greatest...
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Mr. X Sales Letter by Jay Abraham
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Mr. X Sales Letter by Jay Abraham

Marketing

If you've never received direct mail from a tel...
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Direct Mail from Peter Popoff
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Direct Mail from Peter Popoff

Religion

Classic
Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Zane Grey Library
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$1 Book Offer Ads from Zane Grey Library

Collectibles, Entertainment

Classic
Classic

The compilation of ads below are for a speciali...
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$1 Book Offer Ads from Gardner Mystery Library
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$1 Book Offer Ads from Gardner Mystery Library

Entertainment

Control

This ad from fitness guru and well-respected in...
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76 Year-Old Man Ad by Matt Furey
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76 Year-Old Man Ad by Matt Furey

Health & Wellness

Classic
Classic

An very entertaining & famous direct mail l...
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The Granada Letter by Thompson Cigars
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The Granada Letter by Thompson Cigars

Smoking

Classic
Classic

The ad John Caples modeled after his famous "Th...
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They Grinned When The Waiter Spoke to Me by John Caples

They Grinned When The Waiter Spoke to Me by John Caples

Language

Classic
Classic

Quite possibly the most swiped advertisement ev...
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They Laughed When I Sat Down at The Piano by John Caples

They Laughed When I Sat Down at The Piano by John Caples

Music

Classic
Classic

This is one of several ads Bud Weckesser of Gre...
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Skinny Doctor Ad by Green Tree Press

Skinny Doctor Ad by Green Tree Press

Weight Loss

Classic
Classic

...
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Secret Trick Ad from Green Tree Press

Secret Trick Ad from Green Tree Press

Weight Loss

Classic
Classic

...
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Atlanta Housewife Ad by Green Tree Press

Atlanta Housewife Ad by Green Tree Press

Weight Loss

Classic
Classic

Ogilvy references this ad in his book "Ogilvy o...
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Zippo Amazing Story Ad by David Ogilvy

Zippo Amazing Story Ad by David Ogilvy

Smoking

Classic
Classic

...
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Weight Loss Ad by Gary Halbert

Weight Loss Ad by Gary Halbert

Weight Loss

This incredible sales letter, written by famed ...
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Kurobuta Ham Letter by Gary Bencivenga

Kurobuta Ham Letter by Gary Bencivenga

Food/Cooking

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