“Cheeky Questions” Youtube Ad from Organifi

Addressing Vegan and Vegetarian Concerns

• Start with Provocative Questions: Using questions to engage the reader's curiosity and get them to consider potential gaps in their knowledge.
  • e.g. "Are vegans healthy? Are vegetarians healthy? Are french fries and beer vegan? So, you tell me."
• Highlight a Common Oversight: Point out a frequent mistake or misconception that the target audience might be making.
  • e.g. "But seriously, the easy part for most of my clients who go vegan or vegetarian is cutting out the meat. What they forgot to include is the micronutrients."

Personal Introduction & Expertise

• Self-Introduction and Humor: Give a brief background while keeping it light-hearted to build rapport.
  • e.g. "I'm Drew Canole, and I am obsessed with superfoods. I'm the weird dude that goes into the Whole Foods and smells like patchouli."
• Promise of Value & Quick Results: Offer a solution that's easy and time-efficient, emphasizing the benefits.
  • e.g. "Today, I want to show you my 11 favorites that you can naturally get in less than 30 seconds a day..."

List of Beneficial Superfoods

• Describing Benefits in Layman Terms: Each superfood is described in simple, relatable terms, often with a touch of humor or casualness for engagement.
  • e.g. for chlorella: "I like to call it Chlorella Bella and it's absolutely incredible."
• Provide Scientific Backing or Testimonies: For many superfoods, Drew offers scientific or anecdotal evidence of their benefits.
  • e.g. for Moringa leaf: "Separate studies have shown that Moringa can lower blood sugar up to 29%."

Introduction to the Product

• Summarize the Offering: Position the product as a solution to the problem initially presented, emphasizing its ease and benefits.
  • e.g. "Did you get all that? Good! Because I've got some great news for you. You can actually get all these superfoods in one stop right here."
• Showcase the Product's Practicality: Demonstrate how simple the product is to use and its advantages over other alternatives.
  • e.g. "Check it out. It mixes so easy. I don't even really need to use the spoon to mix it. I mean, legitimately. Do you see how well this is mixing, my friend?"

Emphasize Convenience & Taste

• Stress Ease of Use: Describe the product's convenience in terms of preparation and consumption.
  • e.g. "I have this Organifi green juice less than 30 seconds a day. No shopping, no chopping, really easy to clean up."
• Endorse Taste & Experience: Offer a personal testimony about the product's taste and how enjoyable it is.
  • e.g. "Mmm, try it for yourself today. Click the link below this video, get it right now, and move forward with transforming your life."

Closing with Personal Connection

• Recap Benefits and Motivation: Reiterate the product's benefits and the positive impact it can have on the consumer's life.
  • e.g. "You're gonna look back a year from now. You're gonna say, 'Where was I without my Organifi green juice?'"
• Foster a Sense of Community: End with a message of unity and support, fostering a sense of belonging.
  • e.g. "I'm Drew Canole. Remember, we're in this together, and I'll see you soon."