Reverse-Engineered Marketing & Copy Examples

Video Ad & VSL Breakdowns

Our new actively-updated library of reverse-engineered VSL & video ad breakdowns.
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19breakdowns

Youtube Ad
Before getting into the ad script itself, notice the initial frame (a guy...
20M views
2:03
Breakdown: SightCare Vision Supplement Youtube Ad (20+ Million Views In 2 Months) Vision/Eyecare
Youtube Ad
This ad (with 10+ million views) from Peter Sage targets procrastination as a...
10M views
3:46
Breakdown: “Redefining A Widespread Problem” Youtube Ad (Leads to Webinar) from Peter Sage Self Improvement, Performance
Youtube Ad
The ad starts by teasing a game-changing guitar pattern said to allow...
4.3M views
4:02
Breakdown: “Breakthrough Technique” Youtube Ad (for $27 Course) from Breakthrough Guitar Music
Youtube Ad
In this video, Aaron Anastasi, founder of Superior Singing Method, leverages...
45M views
4:34
Breakdown: “Free Exercise + Quiz” Youtube Ad from Superior Singing Method Music
Youtube Ad
The ad script seeks to urgently capture the attention of individuals with IRA...
29M views
3:17
Breakdown: “Impending Threat” Youtube Ad (for Free Guide) from American Hartford Gold Financial
Youtube Ad
The ad targets women over 40, debunking the conventional weight loss tactics of...
17M views
5:25
Breakdown: “Discover Your Disruptors” Demonstration Youtube Ad (for Free + Shipping Card Set) from The Legendary Ladies Weight Loss
Youtube Ad
The ad introduces an unconventional approach to making money called "digital...
59M views
3:06
Breakdown: “This Or That Question” Youtube Ad (for Free Book) from Jeff Lerner Business Opportunity, Online Business
Youtube Ad
The ad begins with cheeky questions that lead to a humorous twist: "Are...
175M views
5:17
Breakdown: “Cheeky Questions” Youtube Ad from Organifi Supplements, Health & Wellness
Youtube Ad
The ad script aims to debunk common misconceptions about raising credit scores...
39M views
3:22
Breakdown: “Pop Quiz” Youtube Ad (for $39 Program) from Credit Secrets Credit
VSL
The VSL promises to reveal a secret obsession men have that is more powerful...
29:41
Breakdown: Long-Running VSL ($47 Male Attraction Program) from Be Irresistible Dating/Relationships
VSL
The VSL promotes a natural pain relief supplement called  created by Dr....
6M views
58:42
Breakdown: VSL ($49+ Joint Pain Supplement) from UpWellness Supplements, Joint Pain
Youtube Ad
The ad spotlights "Bionic Boomers", seniors rejuvenated from arthritis pain...
4M views
3:53
Breakdown: “They Call Them…” Youtube Ad → VSL (for $9.99 Trial Supplement )from The Healthy Back Institute Supplements, Joint Pain
Youtube Ad
The ad (for a free self defense book) grabs your attention with a...
4.7M views
5:16
Breakdown: “Shocking Demonstration” Youtube Ad → Free Book Offer from Jason Hanson Self Defense
Youtube Ad
The ad starts with a compelling question that elicits an obvious answer: would...
41M views
3:31
Breakdown: “If You Had A Choice” Youtube Ad → Schedule Call (FBA Biz Opportunity) from Tom Wang Business Opportunity, Online Business
Upsell VSL
This is the second upsell ($97 Ultimate Advertising Package) for a popular...
10:42
Breakdown: Automatic Clients Book “Future Problem” Upsell ($97 Ultimate Advertising Package) Online Business, Online Marketing
Upsell VSL
This is the first upsell ($197 Rapid Launch Stack) for a popular book funnel...
18:36
Breakdown: Automatic Clients Book “Done For You” Upsell ($197 Rapid Launch Stack) Online Business, Online Marketing
Youtube Ad
This Youtube ad is for Speechelo, a text-to-speech software acclaimed for its...
19M views
3:40
Breakdown: $27 Voiceover Software Youtube Ad from Speechelo Software
Youtube Ad
The ad features three individuals sharing their success stories, followed by an...
23M views
5:05
Breakdown: Testimonial-Focused Youtube Ad (for Local Marketing Business Opportunity) from Douglas James Business Opportunity
Youtube Ad
The Youtube ad (geared towards women/mothers) promotes a new way to earn...
37M views
2:23
Breakdown: “This Is Gonna Sound Crazy, But…” Youtube Ad (Free Workshop → $1997 Offer) from Fiction Products Academy Business Opportunity

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