Pricing Strategy from MindValley

swiped by Mike Schauer from silvalifesystem.com

This pricing strategy is one you might have seen before, although it is certainly rare. In this case, MindValley is offering two larger packages at the same price...View More

Pricing Strategy from MindValley

Key Takeaways

  • Sometimes, offering a pricing option just so another option will look more desirable can be very effective. This doesn't just mean having two options with the same pricing. This could also mean adding a very high price for example, to make all other options look smaller.
  • You want to make your prospects think "this deal is a no-brainer" - you want to make it irresistible & the easy, logical choice. This type of pricing is an example of this.
  • Often times what we think is illogical & uncommon at first, actually makes sense psychologically & as a marketer, you should embrace this type of thinking & creativity.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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