Holiday Card & Customer Care from

swiped by Mike Schauer from

Have you ever heard of a customer receiving something like a custom-painted portrait because they were sick? Heck, your own friends...View More

Holiday Card & Customer Care from

Key Takeaways

  • The fact that we rave about receiving a thank you card is a testament to the customer service we’re used to receiving. Most companies & businesses simply do not go the extra mile. Understand that a simple gesture, even a thank you email, can make a big difference.
  • If you don’t want anything to do with your customers other than receive money from them, you’re doing it all wrong. You want to fall in love with your customers, show you appreciate them, and acknowledge that they’re someone who’s supporting you & your business. This slackish behavior often exists in those who focus too much on “the numbers” & can’t comprehend the idea of taking a temporary loss for a greater financial gain.
  • I’d love to be in the boardroom with a bunch of number crunchers & hear their reaction to what Chewy is doing. Would they mention “customer lifetime value”? Think about it. Their customers are pet lovers who buy pet food on an ongoing basis. Even if their pet passes, they will likely get another one. And when a company goes out of their way for you & treats you like a genuine, caring friend, why would they even think about switching companies? I give major kudos to the entire team at Chewy’s.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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