$1 Million Guarantee from LifeLock

swiped by Mike Schauer in July 2014 from lifelock.com

This is a brilliant example of a powerful guarantee from LifeLock. They've intelligently named their guarantee the $1 million guarantee which instantly draws...View More

$1 Million Guarantee from LifeLock

Key Takeaways

  • Utilize "up to" numbers in your marketing whenever you are able to. Other examples include having a sale "up to 75% off" or giveaways "up to $20,000". These are maximum-case scenario figures. Even if the numbers are unlikely, they have the potential to raise buyer emotions if they can believe & envision this ultimate scenario happening to them.
  • Try naming your guarantees like LifeLock. Think of guarantee titles as headlines. If they sound the same as all the others out there, your guarantee won't get read. With clever names, you also increase the chances of people remembering & sharing your guarantee.
  • Make your guarantee a part of your DNA. Lifelock's second main menu item links to their gurantee. Guarantees can be extremely powerful & when you have a good one, you want it to be a big part of your pitch.
  • It pays to get specific. If Lifelock just said we have an insurance policy that will cover this, this & this, it wouldn't have the same power as saying it covers $1 million worth of expenses.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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