This renewal subscription notice comes from Better Homes & Gardens Magazine, which according to their site, is the nation’s second largest magazine in...View More paid circulation, has 7,600,000 subscribers and 37,564,000 readers. Their average readers are 50+ year old female home owners with a median income of $65,804. The company that owns the magazine, Meredith, publishes 15 other magazines including the popular magazines Shape & Parents. This subscription notice was received based on a free 6-month magazine offer that had expired. The piece is heavily-driven by urgency (the first thing you see is "last chance" on the envelope) & focused on big savings with a special cookbook bonus.
Subscription Renewal Letter from Better Homes & Gardens Magazine Swiped in May 2016
This is a classic example of an effective magazine subscription renewal notice. They focus on big savings (in comparison to what you would pay in the store), sweeten their offer with a special "free gift" (which is often a book) and stress taking urgent action so you don't miss out. They are also very liberal in their guarantee & basically promise a refund under any circumstance.
Note how the letter is short & straight forward -- there's little reason for them to further sell you on the magazine because you're already a subscriber and have likely discovered whether you like it or not. All that's really needed is the motivation & justification to continue. It's a reminder to understand where your prospects are at in their decision-making & not oversell them.
Free gifts are huge boosters for getting magazine subscribers. The subscription is already a tremendous deal so the free gift is extra icing on the cake and often what convinces people to buy. It's easy to justify the price.
Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!
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