Key Takeaways

• Note how Crazy Egg is testing two versions of their pop-out. The elements they are testing are color, arrow direction, logo placement and amount of copy (USP, headline etc.)
• Their use of grey text underneath the pop-out is very interesting in that it looks like an "opt-out" link and even starts with "Not". However, it's really a link to an affiliated website that they want to get exposure. It looks a certain way, but serves a different purpose. This could be deceiving to the user, but it's still a clever implementation worth thinking about.
• Does their USP "Increase your website's conversion rate or revenues within the next 30 days" sound familiar? It resembles one of the most popular USP examples ---> Domino's "30 minutes of less" guarantee. What made Domino's USP so strong was that it was free if not delivered within 30 minutes. Crazy Egg's is for a "free" trial. Maybe not as bold, but you can see the resemblance.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!