All Tags

Print Ad

An advertisement published in a printed medium such as newspapers, magazines, newsletters, booklets, flyers, direct mail etc.

165Swipes

Classic
Classic

Below are eleven newspaper advertisements for F...
View Swipe

Fina “Pink Air” Campaign (1961-1963) by Howard Gossage

The two ads below are both selling different st...
View Swipe

Anti-Wrinkle Cream Ads Using The Same “Reduce Up to 56%” Hook
Classic

The two ads below come from a very successful c...
View Swipe

Rainier Ale “Classical Sweatshirts” Ad Campaign by Howard Gossage
Classic

The two ads below come from a successful campai...
View Swipe

Rainier Ale “Coach Stahl” Ad Campaign by Howard Gossage
Classic

The two ads below, created by David Ogilvy, are...
View Swipe

Hathaway Shirt “Yale Story” Ad by David Ogilvy
Classic

When it comes to Ogilvy's Hathaway ads, the fir...
View Swipe

Hathaway Shirt “Ellerton Jette” Ad by David Ogilvy

What happens when big companies screw up? It's ...
View Swipe

Compilation of Various Apology Ads
Swipe Study

Compilation of Various Apology Ads

Compilation

This apology ad campaign from Wells Fargo was i...
View Swipe

Apology Ad Campaign from Wells Fargo

Towards the end of 2015, Chipotle had a major d...
View Swipe

Apology Print Ad from Chipotle
Swipe Study

Apology Print Ad from Chipotle

Food/Cooking

This advertorial, written by Gary Halbert, is u...
View Swipe

Million Dollar Smile Ad by Gary Halbert
Control

Similar to the advice-column advertorials showc...
View Swipe

“The Tooth Doctor” Advertorial Compilation
Control

Upon researching dental advertising, I certainl...
View Swipe

“Dental News” Advertorial Compilation
Control

Few businesses out there, especially local ones...
View Swipe

“Calling All 3 Year Olds” Event Strategy for Dentists

As a kid, I specifically remember my name being...
View Swipe

“No Cavity Club” Marketing Strategy for Dentists
Control

The advertorials below are for an Illinois-base...
View Swipe

“Teeth In A Day” Dentist Ad Compilation
Classic

Of all the ads in Ogilvy's campaign for Rolls-R...
View Swipe

“Should Every Corporation Buy Its President a Rolls-Royce?” Ad by David Ogilvy
Classic

By far, this was the longest ad Ogilvy did for ...
View Swipe

“What’s Under The Bonnet of a Rolls-Royce?” Ad by David Ogilvy
Classic

The two Rolls-Royce ads below have the same cop...
View Swipe

“Worst-Kept Secret” Rolls-Royce Ad by David Ogilvy
Classic

This was a two page ad that ran in the New York...
View Swipe

“A Guide to Rolls-Royce Comforts and Graces” Ad by David Ogilvy
Classic
Swipe Study

“$13,550” Rolls-Royce Ad by David Ogilvy

Automotive, Luxury

Classic

The perfect example of how to sell luxury goods...
View Swipe

“Tremendous Trifles” Rolls-Royce Ad by David Ogilvy
Classic

At the time, Rolls...
View Swipe

“No Chauffeur Required” Rolls-Royce Ad by David Ogilvy
Classic

These $1 trial subscription ads from Dow Theory...
View Swipe

$1 Stock Advice Ads from Dow Theory Forecasts
Classic

This $1 offer for educational sports cards come...
View Swipe

$1 Monthly Trial Ads from Sportscaster Cards
Classic

The compilation of ads below are for a speciali...
View Swipe

$1 Book Offer Ads from Zane Grey Library
Swipe Study

$1 Book Offer Ads from Zane Grey Library

Collectibles, Entertainment

Classic

The compilation of ads below are for a speciali...
View Swipe

$1 Book Offer Ads from Gardner Mystery Library
Classic

Standard & Poor’s, most known for their s...
View Swipe

$1 Incentives from Standard & Poors
Classic

The two ads below come from a fun little arts &...
View Swipe

$1 Monthly Trial Ads from House of Miniatures
Swipe Study

$1 Monthly Trial Ads from House of Miniatures

Arts and Crafts, Do-It-Yourself, Collectibles

Classic

Below is a print ad from 1965 promoting a compe...
View Swipe

$1 Offer Ad from Lay’s Potato Chips
Classic

Back in the early 1900s, Liberty Mutual distinc...
View Swipe

“Don’t Read This” Ad from Liberty Mutual
Classic

This ad for the magazine, Today's Woman, does a...
View Swipe

Only Brides Are Invited Ad from Today’s Woman
Classic

I found this ad randomly and could only trace i...
View Swipe

Risky Investment Ad from F.N. Clark
Swipe Study

Risky Investment Ad from F.N. Clark

Financial, Business Opportunity

Classic

A fantastic "fear of missing out" ad. They tap ...
View Swipe

“Fear of Missing Out” Real Estate Ad from Parc Vendome
Classic

Although the ad below only ran once for Rolls-R...
View Swipe

“To The Man Who Is Afraid” Ad from Rolls Royce
Classic

This ad, created by ad agency BBDO, is selling ...
View Swipe

10,000 Families In Next 30 Days Ad by BBDO
Classic

Back in the 70s, car buying wasn't about flashy...
View Swipe

“Thinking About Buying” Campaign from Ford Motor Company
Classic

The Newspaper Institute of America was the pion...
View Swipe

“Want to Write, But Can’t Get Started” Ad from Newspaper Institute of America
Classic

Legendary ad man, John Caples, created the ads ...
View Swipe

“Quit Work Someday” Ad by John Caples
Classic

The ads showcased below for Alexander Hamilton ...
View Swipe

“Men Who Know It All” Ad by Bruce Barton (for Alexander Hamilton Institute)

I noticed this ad running for several months in...
View Swipe

Retirement Print Ad from AAG (American Advisors Group)
Classic

This 1959 ad for the Dow Jones Instant News Ser...
View Swipe

Last 5 Minutes Ad from Dow Jones
Classic

These print ads from SteinRoe Funds, which ran ...
View Swipe

“Could Have” Ad Campaign from SteinRoe Funds
Classic

The ultimate "fear of missing out" ad from none...
View Swipe

“Fear of Losing Out” Print Ad from Army
Classic

These 70s "for hire" ads from McCulloch Propert...
View Swipe

“Did You Miss” Hiring Ads from McCulloch Properties
Classic

This 80s ad campaign from American Hawaii Cruis...
View Swipe

“Miss Seeing Hawaii” Ad Campaign from American Hawaii Cruises
Control

Next time someone says print ads are dead or th...
View Swipe

Print (Magazine) Ads from Athena Phermomones
Swipe Study

Print (Magazine) Ads from Athena Phermomones

Dating/Relationships, Sex

Control

Why would the Amish, who are known for shunning...
View Swipe

Amish-Built Fireplace Campaign from Heatsurge
Classic

Below are ads from House of Miracles, promoting...
View Swipe

Print Ad Compilation from House of Miracles
Swipe Study

Print Ad Compilation from House of Miracles

Spirituality, Religion, Compilation

Control

A very interesting ad compilation that is based...
View Swipe

“Choose 7 Wishes” Compilation
Swipe Study

“Choose 7 Wishes” Compilation

Spirituality, Compilation

Control

When it comes to studying ads, do you ignore th...
View Swipe

Rub The Buddha for Luck Ad Campaign
Swipe Study

Rub The Buddha for Luck Ad Campaign

Spirituality

Classic

This ad uses the classic rags to riches story a...
View Swipe

21 Year Tested Formula Ad from Ben Suarez
Swipe Study

21 Year Tested Formula Ad from Ben Suarez

Business Opportunity

Classic

These ads from legendary advertiser, Green Tree...
View Swipe

Secret of An Ohio Housewife Ads from Green Tree Press
Control

This lead generation ad from Gary Halbert has a...
View Swipe

57 Year-Old Swimsuit Model Ad by Gary Halbert
Control

This ad from fitness guru and well-respected in...
View Swipe

76 Year-Old Man Ad by Matt Furey
Swipe Study

76 Year-Old Man Ad by Matt Furey

Health & Wellness

Classic

What's most interesting about this ad campaign ...
View Swipe

Magic “Pledge To Secrecy” Ad from Tarbell System
Swipe Study

Magic “Pledge To Secrecy” Ad from Tarbell System

Do-It-Yourself, Entertainment

Classic

This "10 Year" Campaign from renowned distance ...
View Swipe

Next 10 Years Campaign from LaSalle University
Classic

According to an interesting article I came acro...
View Swipe

50+ Year Running Print Ad from English Learning Publisher
Classic

As humans, we hate feeling shame or embarrassme...
View Swipe

Compilation of Ads Tapping Into Emotions of “Shame”
Classic

This is a great example of selling a subscripti...
View Swipe

Free Money Ad by Ralph Ginzburg
Classic

This is an incredible example of a free offer ...
View Swipe

Free Law Library Offer from La Salle Extension University
Control

This piece written by John Carlton, has mailed ...
View Swipe

Free Gun Ad by John Carlton
Classic

This Ginzburg ad starts by invoking fear of not...
View Swipe

Free Medical Advisor Ad by Ralph Ginzburg
Classic

Although this ad is similar to Ginzburg's "Free...
View Swipe

Free Food Ad by Ralph Ginzburg
Classic

Throughout the 60s, 70s & 80s, Playboy used...
View Swipe

What Sort of Man Campaign from Playboy
Classic

In terms of a magazine selling branded products...
View Swipe

Product Lines from Playboy
Classic

In the early 80s, Apple's advertising actually ...
View Swipe

What Kind of Man Ad from Apple
Classic

A direct-response ad using Playboy's famous "Wh...
View Swipe

Magazine Subscription Ad from Playboy
Classic

Usually when it comes to military recruitment, ...
View Swipe

Qualification Ad from The Army
Swipe Study

Qualification Ad from The Army

Military

Classic

Max Sackheim was a creative thinker who invente...
View Swipe

Book of The Month Club Ad from Max Sackheim
Swipe Study

Book of The Month Club Ad from Max Sackheim

Education, Entertainment

Classic

International Correspondence Schools were known...
View Swipe

Are These Mistakes Holding You Back? from International Correspondence Schools
Classic

If this ad sounds familiar, it's because it's v...
View Swipe

How To Avoid These Mistakes In English Ad
Swipe Study

How To Avoid These Mistakes In English Ad

Education, Language

Classic

These ads are a classic example of using "mista...
View Swipe

5 Mistakes Palmolive Ad from Claude Hopkins
Classic

The main reason I'm posting this is to demonstr...
View Swipe

Don’t Make These Buying Mistakes from Indian Motorcycle
Classic

Out of all of the takeaway selling & "don't...
View Swipe

Please Read, But Don’t Buy Ad from Ray Korte
Classic

This is an ad I found that ran in newspapers th...
View Swipe

Don’t Buy This Washer Ad by Maytag
Classic

Some of our favorite examples to showcase on th...
View Swipe

A Compilation of Don’t Buy Ads from The 1860-1880s
Classic

These ads have the same "It Still Works" concep...
View Swipe

Zippo “It Still Works” Ad Compilation (1964) by Ogilvy & Mather
Classic

This was an incredible campaign created by Ogil...
View Swipe

Zippo “It Still Works” Ad Compilation (1961) by Ogilvy & Mather
Classic

For those of you that didn't know, Napoleon Hil...
View Swipe

The Law of Success Ad by Napoleon Hill
Swipe Study

The Law of Success Ad by Napoleon Hill

Self Improvement

Control

This control ad by famed copywriter & self-...
View Swipe

15 Reasons Why Ad by Matt Furey
Swipe Study

15 Reasons Why Ad by Matt Furey

Self Defense

Classic

The "10 Day Test" was a very successful campaig...
View Swipe

The “10 Day Test” by Claude Hopkins (for Pepsodent)
Classic

This ad is for the Sherwin Cody School of Engli...
View Swipe

Is Your English A Handicap Test from Sherwin Cody
Classic

We found this one when doing research on David ...
View Swipe

The DieHard Acid Test from Sears
Swipe Study

The DieHard Acid Test from Sears

Automotive

Classic

This is a great ad to ring in the New Year. Dal...
View Swipe

When You Look back Ad by Dale Carnegie
Control

This is the first of many self-defense ads we'l...
View Swipe

Cage Fighter Ad by John Carlton
Classic

Below is a Piece Arrow ad from 1933 that has an...
View Swipe

Pierce Arrow Ad by BBDO (Swiped by David Ogilvy for his famous Rolls-Royce ad?)
Classic

This award-winning classic ad was the catalyst ...
View Swipe

Imagine Harry & Me Ad from Harry & David
Classic

If you don’t know who Dan Kennedy is, you’r...
View Swipe

Magnetic Ad Compilation (Dan Kennedy Inspiration)
Classic

Contrary to what many think, there were popular...
View Swipe

Seduction Lead-Gen Ad from Ross Jeffries
Swipe Study

Seduction Lead-Gen Ad from Ross Jeffries

Dating/Relationships

Classic

If you're a Think & Grow Rich fan, you're g...
View Swipe

Napoleon Hill Magazine Ads (Pre-Dating Think & Grow Rich)
Classic

If you thought this was an Ogilvy ad, think aga...
View Swipe

60 Miles An Hour Land Rover Ad by Howard Gossage
Classic

This ad, highly recommended by Gary Halbert, is...
View Swipe

Burn Off Body Fat Hour-by-Hour Ad
Swipe Study

Burn Off Body Fat Hour-by-Hour Ad

Weight Loss

Classic

Below is one of the house ads from Lord & T...
View Swipe

This Copy Costs $1000/Week Ad by Claude Hopkins
Classic

This is one of the BluBlocker ads that helped J...
View Swipe

Vision Break-through BluBlocker Ad by Joe Sugarman
Classic

Many consider this ad's headline by Max Sackhei...
View Swipe

Do You Make These Mistakes In English? by Max Sackheim
Classic

The ad John Caples modeled after his famous "Th...
View Swipe

They Grinned When The Waiter Spoke to Me by John Caples
Classic

Quite possibly the most swiped advertisement ev...
View Swipe

They Laughed When I Sat Down at The Piano by John Caples
Classic

This is one of several ads Bud Weckesser of Gre...
View Swipe

Skinny Doctor Ad by Green Tree Press
Classic

This is a print ad written by copywriting great...
View Swipe

Ad Agency Guarantee Ad by Gary Bencivenga
Classic

Launching a book soon? Or perhaps you're writin...
View Swipe

Shoestring Businesses Ad by Gary Bencivenga
Swipe Study

Shoestring Businesses Ad by Gary Bencivenga

Business Opportunity

Classic

This great ad by Gary Bencivenga is a fantastic...
View Swipe

Do You Make These Mistakes In Job Interviews by Gary Bencivenga
Classic

Legendary ad man David Ogilvy ran through 18 co...
View Swipe

“The Man In The Hathaway Shirt” Ad by David Ogilvy
Classic

Ogilvy references this ad in his book "Ogilvy o...
View Swipe

Zippo Amazing Story Ad by David Ogilvy
Classic

This is the 1st advertisement Ogilvy wrote as t...
View Swipe

Guinness Guide to Oysters by David Ogilvy
Swipe Study

Guinness Guide to Oysters by David Ogilvy

Food/Cooking, Alcohol

Classic

A comedic, yet endearing ad from Ogilvy looking...
View Swipe

Creative Job Posting by David Ogilvy
Classic

An excerpt about this ad from the book, The Kin...
View Swipe

Dove “Darling” Ad by David Ogilvy
Classic

Ranked the greatest advertising campaign of the...
View Swipe

Think Small Ad from Volkswagen
Classic

These are classic ads containing Avis' famous l...
View Swipe

We Try Harder Ad from Avis
Control

New York Sports Club or more broadly, the MySpo...
View Swipe

Newsjacking from New York Sports Club
Classic
Control

If I had to break this ad down into three parts...
View Swipe

Magic Move Golf Ad by John Carlton
Classic
Classic

This advertisement, written by advertising lege...
View Swipe

How To Win Friends & Influence People (Dale Carnegie) by Victor Schwab
Classic

The longest running & most successful Rolls...
View Swipe

“At 60 Miles An Hour” Rolls-Royce Ad by David Ogilvy
Classic

Originally written in 1979, this promotion ran ...
View Swipe

Burn Disease Ad (20-Year Control) by Eugene Schwartz
Classic

This 1995 ad by famed copywriter Gary Halbert ...
View Swipe

Better Sex Ad by Gary Halbert
Classic

This famous advertisement was written by Louis ...
View Swipe

About This Stock And Bond Business Ad by Louis Engel
Classic

Amazing Diet Secrets Ad from Gary Halbert

Fitness, Nutriton, Health & Wellness

Classic

Many feel this is the best ad Ogilvy ever wrote...
View Swipe

How to Create Advertising That Sells Ad by David Ogilvy
Classic

These two ads were run multiple times by Gary H...
View Swipe

Lead Gen Ad by Gary Halbert
Swipe Study

Lead Gen Ad by Gary Halbert

Info Marketing

Classic

The hook for this ad is the revealing of a cred...
View Swipe

Make Money With Your Credit Cards Ad by Gary Halbert
Classic

How To Keep Your Money from Being Murdered! Ad by Gary Halbert

Financial, Business Opportunity, Info Marketing

Classic

This 1924 ad was the first big win for agency Y...
View Swipe

Why Men Crack Ad by Young & Rubicam

Get The Latest Swipes In Your Inbox.

  • Join the other 15,000+ savvy marketers & copywriters who get swipe updates.
  • Each week, you'll receive new "Swipe Studies" analyzing successful promotions.
  • You'll be the first to know about new site features & additions.

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Page

Add to Collection

x

You must be logged in to collect content