Reverse-Engineered Marketing & Copy Examples
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Pop-Up

An opt-in form or sales message that’s displayed on top of a website some time during a user’s visit. These can be highly effective at generating action because they do a great job of isolating an offer & must be manually closed to disappear.

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This top-notch checkout experience comes from p...
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One-Page Checkout & Pop-Up Offer from Mott & Bow
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One-Page Checkout & Pop-Up Offer from Mott & Bow

Fashion

Real Simple is a popular magazine subscription ...
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Checkout & Pop-Up Offer from Real Simple (Magazine)

Checkout & Pop-Up Offer from Real Simple (Magazine)

Publication

Pura Vida, a company that sells View Swipe

Checkout & Pop-Up Offer from Pura Vida
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Checkout & Pop-Up Offer from Pura Vida

Fashion

This checkout example comes from Toms, the shoe...
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Checkout Process from Toms Shoes
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Checkout Process from Toms Shoes

Fashion

This well-executed checkout is from AHAlife, <...
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Checkout Process from AHAlife
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Checkout Process from AHAlife

eCommerce

Below is a compilation of all the opt-in forms...
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Email Opt-In Pop-Up from Bernie Sanders
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Email Opt-In Pop-Up from Bernie Sanders

Politics

As I pointed out in the Women's Health example ...
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99 Cents Per Month Offer (Pop-Ups) from Gannett Newspapers
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99 Cents Per Month Offer (Pop-Ups) from Gannett Newspapers

Publication

Why are magazine subscriptions so cheap? It all...
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99 Cents An Issue Offer (Pop-Ups) from Women’s Health
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99 Cents An Issue Offer (Pop-Ups) from Women’s Health

Publication

Around the holidays, you may have noticed that ...
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Donation Pop-Out Form from Wikipedia
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Donation Pop-Out Form from Wikipedia

Education, Fundraising

The pop-ups showcased below come from PropertyR...
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$1 Auctions (Pop-Ups) from PropertyRoom
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$1 Auctions (Pop-Ups) from PropertyRoom

Deals, Collectibles

Control

Conversion Rate Experts is one of the leading c...
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Call-To-Action Pop-Out from Conversion Rate Experts
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Call-To-Action Pop-Out from Conversion Rate Experts

Marketing

Tested

Below are two excellent examples of pop-ups fro...
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Animated Pop-Ups from Copy Hackers

Animated Pop-Ups from Copy Hackers

Copywriting

Have you ever thought about executing your chec...
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Checkout Form Animation from GoodUI

Checkout Form Animation from GoodUI

Marketing

The pop-out below from the clever marketers at ...
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Call-To-Action Pop-Out from Crazy Egg
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Call-To-Action Pop-Out from Crazy Egg

SAAS (Software as a Service)

Tested

This excellent opt-in form example comes from G...
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Animated Opt-In Form from GoodUI
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Animated Opt-In Form from GoodUI

Marketing

Below is a compilation of list-based pop-up off...
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List-Based Opt-in Popup from PureWow

List-Based Opt-in Popup from PureWow

Food/Cooking

Rebel Circus is fashion site with attitude. If ...
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Opt-In & Cart Abandonment Strategy from Rebel Circus
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Opt-In & Cart Abandonment Strategy from Rebel Circus

Fashion

Pura Vida is a very niche specific brand that s...
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Countdown (Pop-Up) Offer from Pura Vida
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Countdown (Pop-Up) Offer from Pura Vida

Fashion

This is a unique surprise offer from Wine Chate...
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Timed Checkout Incentive from Wine Chateau
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Timed Checkout Incentive from Wine Chateau

Alcohol

This opt-in offer from Wealth Factory is partic...
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Pop-Up Offer from Wealth Factory
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Pop-Up Offer from Wealth Factory

Financial

CardsChat's main goal with these pop-ups is to ...
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Opt-In Strategies from CardsChat
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Opt-In Strategies from CardsChat

Gambling

This is a different type of trial offer than th...
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Free Trial Conversion Strategy from Backblaze
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Free Trial Conversion Strategy from Backblaze

Software, SAAS (Software as a Service)

There's a reason Amazon & most every other ...
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App Download Pop-Up from Scribd
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App Download Pop-Up from Scribd

Education, Entertainment

SumoMe, a suite of traffic growth tools by AppS...
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Marketing With Stats from SumoMe (AppSumo)
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Marketing With Stats from SumoMe (AppSumo)

Marketing

A very simple, but powerful demonstration of au...
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Targeted Sharing Strategy from Boomerang

Targeted Sharing Strategy from Boomerang

Productivity

Firstly, Dodocase has a very interesting story ...
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Timed Offer from Dodocase
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Timed Offer from Dodocase

Fashion, Tech Accessories

Known for it's great user interface & uniqu...
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Email Opt-In from Hipmunk

Email Opt-In from Hipmunk

Travel

One of the biggest debates in the online market...
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Mobile Pop-Up from Bleacher Report
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Mobile Pop-Up from Bleacher Report

Sports

RetailMeNot is the king of coupon sites & t...
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Email Opt-in from RetailMeNot

Email Opt-in from RetailMeNot

eCommerce

In marketing, targeting is extremely important....
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Segmentation from Swipely

Segmentation from Swipely

SAAS (Software as a Service)

This is a great example of upselling from Probl...
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Upselling from Problogger

Upselling from Problogger

Copywriting, Info Marketing

For a pop-up optin form, this has a ton of conv...
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Pop-up Email Opt-in from Quick Sprout
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Pop-up Email Opt-in from Quick Sprout

Blogging, SEO

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