reverse-engineered marketing & copywriting inspiration

Where marketers & copywriters go to get inspired & learn the secret psychology of top marketing promotions.

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Control

Why would the Amish, who are known for shunning...
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Amish-Built Fireplace Campaign from Heatsurge
Classic

Below are ads from House of Miracles, promoting...
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Print Ad Compilation from House of Miracles
Swipe Study

Print Ad Compilation from House of Miracles

Spirituality, Religion, Compilation

Have you ever thought about animating your call...
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Animated Call-To-Action Button from Mail Bakery
Tested

Below are two excellent examples of pop-ups fro...
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Animated Pop-Ups from Copy Hackers
Control

Conversion Rate Experts is one of the leading c...
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Call-To-Action Pop-Out from Conversion Rate Experts
Tested

This excellent opt-in form example comes from G...
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Animated Opt-In Form from GoodUI

It's no secret that Appsumo is a company that p...
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Animated Opt-In Forms from Appsumo

The pop-out below from the clever marketers at ...
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Call-To-Action Pop-Out from Crazy Egg
Swipe Study

Call-To-Action Pop-Out from Crazy Egg

SAAS (Software as a Service)

Have you ever thought about executing your chec...
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Checkout Form Animation from GoodUI

Do you ever think about how to better customize...
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Segmentation & Personalization from MECLabs

Product demonstration is one of the most powerf...
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Using Animated GIFS for Demonstration (Compilation)
Control

A very interesting ad compilation that is based...
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“Choose 7 Wishes” Compilation
Swipe Study

“Choose 7 Wishes” Compilation

Spirituality, Compilation

Control

When it comes to studying ads, do you ignore th...
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Rub The Buddha for Luck Ad Campaign
Swipe Study

Rub The Buddha for Luck Ad Campaign

Spirituality

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