reverse-engineered marketing & copywriting inspiration

Where marketers & copywriters go to get inspired & learn the secret psychology of top marketing promotions.

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Tested

In 2012, Barack Obama's Digital Team set a new ...
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Donation Page Strategy from 2012 & 2016 Presidential Candidates

More than any other presidential candidate, Hil...
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Use of Incentives from Hillary Clinton
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Use of Incentives from Hillary Clinton

Fundraising, Politics

There are huge benefits to selling merchandise ...
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How Presidential Candidates Maximize eCommerce Sales

These ads, from Barack Obama's 2012 presidentia...
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Use of Urgency from 2012 Obama Campaign

More than ever, presidential candidates are usi...
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Unsubscribe Page Compilation from 2016 Presidential Candidates

When you're running for president, you're going...
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404 Page Compilation from 2016 Presidential Candidates

This is a clever, catchy email that focuses on ...
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Action-Driven Email from Hillary Clinton
Tested

In 2008, when Barack Obama first ran for presid...
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Tested Button Copy from 2008 Obama Campaign

If you're running for president and all you tal...
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Rapport Building & Use of Entertainment from 2012 Obama Campaign

If you haven't been paying attention to the U.S...
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Framing In Emails from Hillary Clinton
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Framing In Emails from Hillary Clinton

Fundraising, Politics

Classic

This ad uses the classic rags to riches story a...
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21 Year Tested Formula Ad from Ben Suarez
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21 Year Tested Formula Ad from Ben Suarez

Business Opportunity

Classic

These ads from legendary advertiser, Green Tree...
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Secret of An Ohio Housewife Ads from Green Tree Press
Control

This lead generation ad from Gary Halbert has a...
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57 Year-Old Swimsuit Model Ad by Gary Halbert
Control

This ad from fitness guru and well-respected in...
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76 Year-Old Man Ad by Matt Furey
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76 Year-Old Man Ad by Matt Furey

Health & Wellness

Control

You may have seen Jeffry Life before. Many of t...
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69+ Year Old Man Campaign from Cenegenics
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69+ Year Old Man Campaign from Cenegenics

Health & Wellness

Below are landing pages for products that Ryan ...
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Product Partnership Strategy from Ryan Deiss
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Product Partnership Strategy from Ryan Deiss

Marketing, Online Business

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