reverse-engineered marketing & copywriting inspiration

Where marketers & copywriters go to get inspired & learn the secret psychology of top marketing promotions.

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Rebel Circus is fashion site with attitude. If ...
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Opt-In & Cart Abandonment Strategy from Rebel Circus

Pura Vida is a very niche specific brand that s...
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Countdown (Pop-Up) Offer from Pura Vida

CardsChat's main goal with these pop-ups is to ...
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Opt-In Strategies from CardsChat

This opt-in offer from Wealth Factory is partic...
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Pop-Up Offer from Wealth Factory

This is a unique surprise offer from Wine Chate...
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Timed Checkout Incentive from Wine Chateau
Tested

This is a great example of testing from Kissmet...
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Homepage Testing (2014-Early 2015) by Kissmetrics
Swipe Study

Homepage Testing (2014-Early 2015) by Kissmetrics

Marketing, SAAS (Software as a Service)

Tested

Crazy Egg has been helping people achieve bette...
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How Crazy Egg Tested Their Homepage (2013-2015)
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How Crazy Egg Tested Their Homepage (2013-2015)

Marketing, SAAS (Software as a Service)

Control

This year, popular travel site Hipmunk complete...
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The Evolution of Hipmunk’s Homepage (2013-2015)
Tested

This is an example of Kissmetrics trying out mu...
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Homepage Testing (2013) by Kissmetrics
Swipe Study

Homepage Testing (2013) by Kissmetrics

Marketing, SAAS (Software as a Service)

I always tell people who are studying a big com...
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How Fiverr Changed Their Messaging (2010-2015)

I'm sharing this example with you particularly ...
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Personalized Image Tactic from Frank Kern
Tested

In September of 2005, Neil Strauss released his...
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$1.4 Million Launch from Neil Strauss (Harlan Kilstein/Frank Kern)
Classic

What's most interesting about this ad campaign ...
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Magic “Pledge To Secrecy” Ad from Tarbell System
Swipe Study

Magic “Pledge To Secrecy” Ad from Tarbell System

Do-It-Yourself, Entertainment

This is a different type of trial offer than th...
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Free Trial Conversion Strategy from Backblaze
Swipe Study

Free Trial Conversion Strategy from Backblaze

Software, SAAS (Software as a Service)

There's a reason Amazon & most every other ...
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App Download Pop-Up from Scribd
Swipe Study

App Download Pop-Up from Scribd

Education, Entertainment

Classic

Below is what many consider "The Greatest Sales...
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$2 Billion Wall St. Journal Letter (“Tale of Two Young Men”) by Martin Conroy

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