reverse-engineered marketing & copywriting inspiration

Where marketers & copywriters go to get inspired & learn the secret psychology of top marketing promotions.

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Classic

This "10 Year" Campaign from renowned distance ...
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Next 10 Years Campaign from LaSalle University
Classic

According to an interesting article I came acro...
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50+ Year Running Print Ad from English Learning Publisher
Classic

As humans, we hate feeling shame or embarrassme...
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Compilation of Ads Tapping Into Emotions of “Shame”

The copywriter behind this video sales letter, ...
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Video Sales Letter (Capture Him) by Chris Haddad
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Video Sales Letter (Capture Him) by Chris Haddad

Dating/Relationships

If you don't know about Agora, they are one of ...
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Exit VSL Pop-Up from Agora
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Exit VSL Pop-Up from Agora

Financial

This is a great swipe to study if you're lookin...
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Video Sales Letter (Do-It-For-You Service) from Frank Kern

It's hard for many of us to consider liking a m...
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Exclusive Facebook Campaign from Grey Poupon

This is the ultimate example to model for selli...
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Exclusive Invite to Nicaragua from Laissez Faire Books (Agora)

If you don't know about Joe Polish's Genius Net...
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Genius Network Advertorial from Jay Abraham & Joe Polish
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Genius Network Advertorial from Jay Abraham & Joe Polish

Marketing, Entrepreneurship

The Atlas 400 is the ultimate example of an exc...
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The Atlas 400 Club from Porter Stansberry (Agora)
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The Atlas 400 Club from Porter Stansberry (Agora)

Financial, Entrepreneurship

Classic

This is a great example of selling a subscripti...
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Free Money Ad by Ralph Ginzburg
Classic

This is an incredible example of a free offer ...
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Free Law Library Offer from La Salle Extension University
Control

This piece written by John Carlton, has mailed ...
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Free Gun Ad by John Carlton
Classic

This Ginzburg ad starts by invoking fear of not...
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Free Medical Advisor Ad by Ralph Ginzburg
Classic

Although this ad is similar to Ginzburg's "Free...
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Free Food Ad by Ralph Ginzburg
Classic

Throughout the 60s, 70s & 80s, Playboy used...
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What Sort of Man Campaign from Playboy

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