reverse-engineered marketing & copywriting inspiration

Where marketers & copywriters go to get inspired & learn the secret psychology of top marketing promotions.

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Classic

In terms of a magazine selling branded products...
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Product Lines from Playboy
Classic

In the early 80s, Apple's advertising actually ...
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What Kind of Man Ad from Apple
Classic

A direct-response ad using Playboy's famous "Wh...
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Magazine Subscription Ad from Playboy
Control

This highly successful ad campaign ran for seve...
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Don’t Buy Ad Campaign from Patagonia
Control

The UNC Kenan-Flagler Business School may be th...
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Exclusivity & Takeaway Selling from UNC Business School
Classic

Usually when it comes to military recruitment, ...
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Qualification Ad from The Army
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Qualification Ad from The Army

Military

Every Hear This Before, “Ehh, I’m Sure Youâ...
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Takeaway Selling Email from Motley Fool

Big-time marketer Dan Kennedy is known for inco...
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Takeaway Selling Email from Dan Kennedy
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Takeaway Selling Email from Dan Kennedy

Marketing, Online Business

For decades, Fairy Liquid claimed one bottle of...
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Comparison Ads from Fairy Liquid
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Comparison Ads from Fairy Liquid

Food/Cooking, Health & Wellness

If anyone would support using comparison-driven...
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Comparison-Driven Banner Ads from Bellroy

This brilliantly crafted marketing campaign was...
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There’s A Map for That Campaign from Verizon Wireless
Classic

Max Sackheim was a creative thinker who invente...
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Book of The Month Club Ad from Max Sackheim
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Book of The Month Club Ad from Max Sackheim

Education, Entertainment

Classic

Throughout the 60s all the way to the 90s, Colu...
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Famous CD Offer from Columbia House
Classic

There's no better place to use a big, flashy, o...
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Incredible Free Offer from Bob Stupak’s Vegas World

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