reverse-engineered marketing & copywriting inspiration

Where marketers & copywriters go to get inspired & learn the secret psychology of top marketing promotions.

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Classic

The perfect example of how to sell luxury goods...
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“Tremendous Trifles” Rolls-Royce Ad by David Ogilvy
Classic

At the time, Rolls...
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“No Chauffeur Required” Rolls-Royce Ad by David Ogilvy

This email promotion from Daily Reckoning, a su...
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“Send Me Your Address” Email Hook from Daily Reckoning (Agora)
Control

Showcased below is a compilation of emails pro...
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“Free Book” Email Campaign from Early To Rise (Agora)
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“Free Book” Email Campaign from Early To Rise (Agora)

Food/Cooking, Health & Wellness

The two identical emails below, promoting a "fr...
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“Shipping Address” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)

The two emails below, promoting a $199.95 air r...
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“Ready To Ship” Email Hook from Survival Life & Pioneer Settler (Ryan Deiss)
Control

The two identical emails below, promoting a "fr...
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“Order Update” Email Hook from Survival Life & Absolute Rights (Ryan Deiss)

Showcased below is an email follow-up sequence ...
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Follow-up Sequence for Free Book Offer from Frank Kern

This sales page from Agora Financial is selling...
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“Big Drop” Free Book Landing Page from Daily Reckoning (Agora)

This mass email campaign from multi-million dol...
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Free Book Email Campaign from Nutrition & Healing (Agora)

This sales page from Agora Financial uses the "...
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“Case for Gold” Free Book Landing Page from Agora Financial

JackThreads is popular men's fashion site that ...
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“TryOut” Checkout Process from JackThreads

Showcased below is a unique approach Victoria's...
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Empty Cart Message from Victoria’s Secret

This top-notch checkout experience comes from p...
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One-Page Checkout & Pop-Up Offer from Mott & Bow

Trunk Club, acquired by Nordstrom for $350 mill...
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Sign-Up Process from Trunk Club

Real Simple is a popular magazine subscription ...
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Checkout & Pop-Up Offer from Real Simple (Magazine)

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