reverse-engineered marketing & copywriting inspiration

Where marketers & copywriters go to get inspired & learn the secret psychology of top marketing promotions.
Control

You may have seen Jeffry Life before. Many of t...
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69+ Year Old Man Campaign from Cenegenics
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69+ Year Old Man Campaign from Cenegenics

Health & Wellness

Below are landing pages for products that Ryan ...
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Product Partnership Strategy from Ryan Deiss
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Product Partnership Strategy from Ryan Deiss

Marketing, Online Business

Below is a compilation of Facebook ads from Rya...
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“Hidden Process” Facebook Ads from Ryan Deiss
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“Hidden Process” Facebook Ads from Ryan Deiss

Marketing, Online Business

Multi-million dollar newsletter publisher, Agor...
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“Apollo Energy” Opportunity Sales Letter from Agora Financial

These heavily shared Facebook ads, which lead t...
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“Can You Spot This” Ad Compilation

This is a compilation of content-recommendation...
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“Content Recommendation” Ad Tactics (Image-Based)
Control

Don't say I didn't warn you...some of these ads...
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“Eat This, Never Diet Again” Wierd Image Banner Ads

This sales letter from multi-million dollar new...
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Fourth Revolution Sales Letter from Agora Financial
Control

The Foundation is a six month online program fo...
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Landing Page & Opt-In Hook from The Foundation
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Landing Page & Opt-In Hook from The Foundation

SAAS (Software as a Service), Entrepreneurship

Control

The copy in this sales letter ran in the form o...
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20 Years Without Water Sales Letter from Agora Publishing

This sales letter is a great example of a templ...
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Shower Dangers Sales Letter from Agora
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Shower Dangers Sales Letter from Agora

Health & Wellness

Below is a compilation of list-based pop-up off...
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List-Based Opt-in Popup from Backstage

List-Based Opt-in Popup from Backstage

Performing Arts, Entertainment

Below is a compilation of list-based pop-up off...
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List-Based Opt-in Popup from PureWow

This sales letter from widely regarded newslett...
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Dangerous Lies Sales Letter from Agora Financial

This sales letter comes from Bottom Line Public...
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Big Black Book Sales Letter from Boardroom
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Big Black Book Sales Letter from Boardroom

Health & Wellness

This email & webinar sign-up from Andy Jenk...
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“Death of” Campaign from Webinar Jam
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“Death of” Campaign from Webinar Jam

Marketing, Online Business

442swipes

Classic

Below are eleven newspaper advertisements for F...
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Fina “Pink Air” Campaign (1961-1963) by Howard Gossage
Control

This lucrative direct mail package from North A...
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Direct Mail Package from North American Fishing Club
Control

This highly-effective direct mail packag...
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Direct Mail Package from Cooking Club of America
Control

This winning direct mail package was for ...
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Direct Mail Package from Handyman Club of America
Classic

A very successful 4-page sales letter for Board...
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“Read 300 Business Magazines In 30 Minutes” Sales Letter by Eugene Schwartz (for Boardroom)

The ads below (from 5 different companies) all ...
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Ads Using The “Disruption” Hook

The two ads below are both selling different st...
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Anti-Wrinkle Cream Ads Using The Same “Reduce Up to 56%” Hook
Control

While browsing a t-shirt forum, I came across t...
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Long-Running Banner Ad Copy from Shopify
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Long-Running Banner Ad Copy from Shopify

eCommerce, SAAS (Software as a Service)

The two ad variations below for Shopify have be...
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Ad Message Testing from Shopify
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Ad Message Testing from Shopify

eCommerce, SAAS (Software as a Service)

The compilation below contains a variety of seg...
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Niche-Targeted Display Ads from Shopify

Niche-Targeted Display Ads from Shopify

eCommerce, SAAS (Software as a Service)

Classic

The two ads below come from a very successful c...
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Rainier Ale “Classical Sweatshirts” Ad Campaign by Howard Gossage
Classic

The two ads below come from a successful campai...
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Rainier Ale “Coach Stahl” Ad Campaign by Howard Gossage
Classic

The two ads below, created by David Ogilvy, are...
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Hathaway Shirt “Yale Story” Ad by David Ogilvy
Classic

When it comes to Ogilvy's Hathaway ads, the fir...
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Hathaway Shirt “Ellerton Jette” Ad by David Ogilvy

What happens when big companies screw up? It's ...
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Compilation of Various Apology Ads
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Compilation of Various Apology Ads

Compilation

This apology ad campaign from Wells Fargo was i...
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Apology Ad Campaign from Wells Fargo

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