Do you ever think about how to better customize...View Swipe
Segmentation & Personalization from MECLabs
Marketing
Product demonstration is one of the most powerf...View Swipe
Using Animated GIFS for Demonstration (Compilation)
Compilation
A very interesting ad compilation that is based...View Swipe
“Choose 7 Wishes” Compilation
Spirituality, Compilation
When it comes to studying ads, do you ignore th...View Swipe
Rub The Buddha for Luck Ad Campaign
Spirituality
In 2012, Barack Obama's Digital Team set a new ...View Swipe
Donation Page Strategy from 2012 & 2016 Presidential Candidates
Fundraising, Politics
More than any other presidential candidate, Hil...View Swipe
Use of Incentives from Hillary Clinton
There are huge benefits to selling merchandise ...View Swipe
How Presidential Candidates Maximize eCommerce Sales
Politics, eCommerce
These ads, from Barack Obama's 2012 presidentia...View Swipe
Use of Urgency from 2012 Obama Campaign
Politics
More than ever, presidential candidates are usi...View Swipe
Unsubscribe Page Compilation from 2016 Presidential Candidates
When you're running for president, you're going...View Swipe
404 Page Compilation from 2016 Presidential Candidates
This is a clever, catchy email that focuses on ...View Swipe
Action-Driven Email from Hillary Clinton
In 2008, when Barack Obama first ran for presid...View Swipe
Tested Button Copy from 2008 Obama Campaign
If you're running for president and all you tal...View Swipe
Rapport Building & Use of Entertainment from 2012 Obama Campaign
If you haven't been paying attention to the U.S...View Swipe
Framing In Emails from Hillary Clinton
This lead generation ad from Gary Halbert has a...View Swipe
57 Year-Old Swimsuit Model Ad by Gary Halbert
Weight Loss
This ad from fitness guru and well-respected in...View Swipe
76 Year-Old Man Ad by Matt Furey
Health & Wellness
Below are eleven newspaper advertisements for F...View Swipe
Fina “Pink Air” Campaign (1961-1963) by Howard Gossage
Industrial, Services
This lucrative direct mail package from North A...View Swipe
Direct Mail Package from North American Fishing Club
Outdoor
This highly-effective direct mail packag...View Swipe
Direct Mail Package from Cooking Club of America
Food/Cooking
This winning direct mail package was for ...View Swipe
Direct Mail Package from Handyman Club of America
Do-It-Yourself
A very successful 4-page sales letter for Board...View Swipe
“Read 300 Business Magazines In 30 Minutes” Sales Letter by Eugene Schwartz (for Boardroom)
Education
The ads below (from 5 different companies) all ...View Swipe
Ads Using The “Disruption” Hook
The two ads below are both selling different st...View Swipe
Anti-Wrinkle Cream Ads Using The Same “Reduce Up to 56%” Hook
Beauty
While browsing a t-shirt forum, I came across t...View Swipe
Long-Running Banner Ad Copy from Shopify
eCommerce, SAAS (Software as a Service)
The two ad variations below for Shopify have be...View Swipe
Ad Message Testing from Shopify
The compilation below contains a variety of seg...View Swipe
Niche-Targeted Display Ads from Shopify
The two ads below come from a very successful c...View Swipe
Rainier Ale “Classical Sweatshirts” Ad Campaign by Howard Gossage
Fashion, Alcohol
The two ads below come from a successful campai...View Swipe
Rainier Ale “Coach Stahl” Ad Campaign by Howard Gossage
Alcohol
The two ads below, created by David Ogilvy, are...View Swipe
Hathaway Shirt “Yale Story” Ad by David Ogilvy
Fashion
When it comes to Ogilvy's Hathaway ads, the fir...View Swipe
Hathaway Shirt “Ellerton Jette” Ad by David Ogilvy
What happens when big companies screw up? It's ...View Swipe
Compilation of Various Apology Ads
This apology ad campaign from Wells Fargo was i...View Swipe
Apology Ad Campaign from Wells Fargo
Financial
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