reverse-engineered marketing & copywriting inspiration

Where marketers & copywriters go to get inspired & learn the secret psychology of top marketing promotions.

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This Swipe Study is particularly powerful becau...
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“Is Dead/Death of” Copy Strategy from Ryan Deiss
Swipe Study

“Is Dead/Death of” Copy Strategy from Ryan Deiss

Marketing, Online Business

Control

Motley Fool is one of the biggest direct-respon...
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“Death Of” Copy Strategy from Motley Fool

It's no secret that some of the best and most r...
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“List-Based” Headlines from Motley Fool

In another Swipe Study, we focused on financial...
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“Secret” Headlines from Motley Fool

ClickFunnels is a new tool on the scene that is...
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Free WebClass Facebook Campaign from ClickFunnels (Russell Brunson)

As discussed in another Swipe Study here: http:...
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Facebook Campaign from Motley Fool

Below is a collection of headlines using the "I...
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“Is Dead” Headline Formulas from Hubspot

“Is Dead” Headline Formulas from Hubspot

Marketing, SAAS (Software as a Service)

In the campaign below, Frank is selling a priva...
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Private Event Facebook Ads from Frank Kern
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Private Event Facebook Ads from Frank Kern

Consulting, Marketing

As noted in the first sentence of the top ad, t...
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Facebook Retargeting from Frank Kern
Swipe Study

Facebook Retargeting from Frank Kern

Consulting, Marketing

Todd Brown has made a name for himself in the m...
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Facebook Retargeting from Todd Brown

I came across this ad recently on Facebook, gua...
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$35,000 Guarantee Ad & Recruitment Campaign from Uber
Swipe Study

$35,000 Guarantee Ad & Recruitment Campaign from Uber

Automotive, Business Opportunity, Hiring

There are few other mediums that allow you to r...
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Age Targeted Facebook Ads from LearnVest

The ads below showcase two different approaches...
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Facebook Lead-Gen Ads from GKIC (Dan Kennedy)
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Facebook Lead-Gen Ads from GKIC (Dan Kennedy)

Marketing, Entrepreneurship

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Digital Marketer and Ryan Deiss are publicly kn...
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Long-Running Facebook Ads from Digital Marketer (Ryan Deiss)

There's a good chance a prospect will listen mo...
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Webinar Jam Campaign from Mike Filsaime & Andy Jenkins
Control

It's not often that you see the same Facebook a...
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Year Long Running Facebook Ad from Crazy Egg
Swipe Study

Year Long Running Facebook Ad from Crazy Egg

SAAS (Software as a Service)

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