Use of a motivational device such as a bonus, premium, special price or anything of extra value to encourage a desired action such as a sale or opt-in.
Fina “Pink Air” Campaign (1961-1963) by Howard Gossage
$1 Incentives from Standard & Poors
$1 Offer Ad from Lay’s Potato Chips
$35,000 Guarantee Ad & Recruitment Campaign from Uber
Automotive, Business Opportunity, Hiring
Incredible Free Offer from Bob Stupak’s Vegas World
Landing Page from Conversion Rate Experts
Sidebar Opt-In Form from Quick Sprout
Upselling & Referral System from AppSumo
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