Emails are very measurable, flexible & easy to test which makes it an intelligent channel for marketing. The problem with email is the amount of noise and clutter taking place in everyone’s inbox. To grab attention, you must write good email copy and know your audience so they continue to open your emails.
Action-Driven Email from Hillary Clinton
Fundraising, Politics
“Take This Test” Emails from Eben Pagan, John Reese & Ryan Deiss
Info Marketing, Marketing
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