reverse-engineered marketing & copywriting inspiration

Where marketers & copywriters go to get inspired & learn the secret psychology of top marketing promotions.

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Upon researching dental advertising, I certainl...
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“Dental News” Advertorial Compilation
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Few businesses out there, especially local ones...
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“Calling All 3 Year Olds” Event Strategy for Dentists

As a kid, I specifically remember my name being...
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“No Cavity Club” Marketing Strategy for Dentists
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The advertorials below are for an Illinois-base...
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“Teeth In A Day” Dentist Ad Compilation

This sales letter from marketing great, Jay Abr...
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Abraham Factor Sales Letter from Jay Abraham

A classic sales letter from one of the greatest...
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Mr. X Sales Letter by Jay Abraham

Below is a recent Facebook campaign that's bee...
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Male/Female Targeted Facebook Ads from Tai Lopez
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Male/Female Targeted Facebook Ads from Tai Lopez

Online Business, Entrepreneurship

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Of all the ads in Ogilvy's campaign for Rolls-R...
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“Should Every Corporation Buy Its President a Rolls-Royce?” Ad by David Ogilvy
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By far, this was the longest ad Ogilvy did for ...
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“What’s Under The Bonnet of a Rolls-Royce?” Ad by David Ogilvy
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The two Rolls-Royce ads below have the same cop...
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“Worst-Kept Secret” Rolls-Royce Ad by David Ogilvy
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This was a two page ad that ran in the New York...
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“A Guide to Rolls-Royce Comforts and Graces” Ad by David Ogilvy
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“$13,550” Rolls-Royce Ad by David Ogilvy

Automotive, Luxury

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The perfect example of how to sell luxury goods...
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“Tremendous Trifles” Rolls-Royce Ad by David Ogilvy
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At the time, Rolls...
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“No Chauffeur Required” Rolls-Royce Ad by David Ogilvy

This email promotion from Daily Reckoning, a su...
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“Send Me Your Address” Email Hook from Daily Reckoning (Agora)

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