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Financial

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This email promotion from Daily Reckoning, a su...
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“Send Me Your Address” Email Hook from Daily Reckoning (Agora)

This sales page from Agora Financial is selling...
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“Big Drop” Free Book Landing Page from Daily Reckoning (Agora)

This sales page from Agora Financial uses the "...
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“Case for Gold” Free Book Landing Page from Agora Financial

Upstart is a peer-to-peer lending service, focu...
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Direct Mail (Credit Card Offer) from Upstart

This is a promo...
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Direct Mail (Loan Offer) from Lending Club

This sales letter from multi-million dollar new...
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Donald Trump Sales Letter by Agora Financial
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Donald Trump Sales Letter by Agora Financial

Politics, Financial

Classic

These $1 trial subscription ads from Dow Theory...
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$1 Stock Advice Ads from Dow Theory Forecasts
Classic

Standard & Poor’s, most known for their s...
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$1 Incentives from Standard & Poors

Since 2010, Experian, most known for their cred...
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$1 Report Offer (Facebook Ads) from Experian
Classic

I found this ad randomly and could only trace i...
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Risky Investment Ad from F.N. Clark
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Risky Investment Ad from F.N. Clark

Financial, Business Opportunity

Classic

Legendary ad man, John Caples, created the ads ...
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“Quit Work Someday” Ad by John Caples

Financial publisher, Newsmax, states on their a...
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Age-Targeting from Newsmax
Classic

This 1959 ad for the Dow Jones Instant News Ser...
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Last 5 Minutes Ad from Dow Jones
Classic

These print ads from SteinRoe Funds, which ran ...
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“Could Have” Ad Campaign from SteinRoe Funds

These email excerpts (& full email example)...
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“Did You See This?” Emails from Palm Beach Letter
Control

Each week, Early to Rise, an Agora Inc. company...
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“Did You Miss This” Email from Early To Rise (Agora)

This has been mailed as recently as last week &...
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“Missed Your Chance” Campaign from Motley Fool

Multi-million dollar newsletter publisher, Agor...
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“Apollo Energy” Opportunity Sales Letter from Agora Financial

This sales letter from multi-million dollar new...
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Fourth Revolution Sales Letter from Agora Financial

This sales letter from widely regarded newslett...
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Dangerous Lies Sales Letter from Agora Financial

You know a particular person means a lot to an ...
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Warren Buffett Ad Campaign from Motley Fool
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Motley Fool is one of the biggest direct-respon...
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“Death Of” Copy Strategy from Motley Fool

It's no secret that some of the best and most r...
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“List-Based” Headlines from Motley Fool

In another Swipe Study, we focused on financial...
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“Secret” Headlines from Motley Fool

As discussed in another Swipe Study here: http:...
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Facebook Campaign from Motley Fool

There are few other mediums that allow you to r...
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Age Targeted Facebook Ads from LearnVest

This opt-in offer from Wealth Factory is partic...
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Pop-Up Offer from Wealth Factory
Classic

Below is what many consider "The Greatest Sales...
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$2 Billion Wall St. Journal Letter (“Tale of Two Young Men”) by Martin Conroy

If you don't know about Agora, they are one of ...
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Exit VSL Pop-Up from Agora
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Exit VSL Pop-Up from Agora

Financial

This is the ultimate example to model for selli...
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Exclusive Invite to Nicaragua from Laissez Faire Books (Agora)

The Atlas 400 is the ultimate example of an exc...
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The Atlas 400 Club from Porter Stansberry (Agora)
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The Atlas 400 Club from Porter Stansberry (Agora)

Financial, Entrepreneurship

Classic

This is a great example of selling a subscripti...
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Free Money Ad by Ralph Ginzburg
Classic

This Ginzburg ad starts by invoking fear of not...
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Free Medical Advisor Ad by Ralph Ginzburg
Classic

Although this ad is similar to Ginzburg's "Free...
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Free Food Ad by Ralph Ginzburg

Every Hear This Before, “Ehh, I’m Sure You...
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Takeaway Selling Email from Motley Fool

If you don't know about Paypal's 6 month, no in...
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6 Month Interest-Free Offer from Paypal

This is a great example of swiping (quite close...
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Swipe of $2 Billion Wall St. Journal Letter by Agora

This set of examples is a great representation ...
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Welcome Gates from Sovereign Man
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Welcome Gates from Sovereign Man

Financial, Travel

Early to Rise, a subsidiary of direct response ...
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VSL Email Opt-In Tactic from Early to Rise (Agora)
Classic

This famous advertisement was written by Louis ...
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About This Stock And Bond Business Ad by Louis Engel
Classic

How To Keep Your Money from Being Murdered! Ad by Gary Halbert

Financial, Business Opportunity, Info Marketing

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