Just as I showcased Perry Marshall's penny offer in my previous post, I am showcasing HostGator's penny offer to show you the effectiveness of the proposition...View More & the contrast between the two. View Perry's first if you haven't: http://swiped.co/file/retargeting-perry-marshall/ Ironically, Perry & Hostgator started running these campaigns only a few months apart. According to my findings, Perry actually ran his offer a few months before HostGator, who started around October of 2013. The bottom line is, both penny offers have been running since then for two very reputable brands which means they must be working pretty well. The difference between HostGator & Perry's penny offer is that if you read the fine print, HostGator is offering you a penny for your first month, kind of like a trial offer. Keep in mind, it's rare that someone buys hosting for one month though so for HostGator, one free month for 12-24 paid ones is a no-brainer. On the other hand, Perry's offer is to pay a penny for an entire item (his book) plus shipping, but then sell you his back-end products to make a return. Essentially, you have two companies that are using a penny offer to get you into their funnel & then make a profit by getting you to make a larger purchase. Hostgator serves a much larger audience so their ad reach is significant (millions of impressions), where as Perry's is smaller & more targeted.