Penny Offer Display Ads from Perry Marshall

swiped by Mike Schauer in July 2014 from perrymarshall.com/80-20/

Perry Marshall, a top authority in the Google Adwords space & long-time student of marketer Dan Kennedy, has been proactively marketing his one-cent book...View More

Penny Offer Display Ads from Perry Marshall

Key Takeaways

  • Use the power of strong, relevant visuals to effectively get your message across. Perry's ads are a great examples of this - if we took away the copy, the book & the penny already quickly demonstrate what the ad is about.
  • Unlike other marketers who give away there books for free, Perry chose a penny which I think is great differential thinking. We're so used to hearing "free", a penny makes things a little more interesting, tangible & allows Perry to use the shiny object in his marketing. Hostgator also uses a penny in their ads & we will feature them in the future.
  • The top two ads are styled much differently than the bottom ones. Clearly, Perry is open to experimentation which is the perfect attitude to have. Even when something looks ugly or not right, why not test it? Ya never know.
  • The only reason Perry can afford to pay for ads that offer a free book is because he has solid back-end offerings. He can afford to spend money on display advertising for his penny book because he knows he'll make it back on his higher-priced products - this is exactly the attitude & strategy you want to adapt.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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