This ad campaign promoting Digital Marketer's $1 trial focuses on the value comparison of getting an entire marketing library full of proven trainings, checklists...View More and templates for less than a cup of coffee. By using an illustrative cartoon style & including a photo of an actual cup of coffee in many of the ads, they create a visual comparison that not only gets the point across clearly, but is also humorous and disarming. It's a great example of using inanimate objects or smaller purchases we normally make as a means for comparison versus comparing dollars to dollars or making no comparison at all. The sales page for the $1 trial was posted here at an earlier date: http://swiped.co/file/trial-offer-sales-page-ryan-deiss/