$1 Trial Offer Sales Page from Digital Marketer (Ryan Deiss)

swiped by Swipe-Worthy in December 2014

"Get the ULTIMATE Marketing Shortcut… …FOR JUST $1"

This is a great example of selling a trial without mentioning it's a trial until the very end of the pitch. Instead, Ryan talks about the amazing deliverables...View More

Get the ULTIMATE Marketing Shortcut… …FOR JUST $1

Key Takeaways

  • Don't sell a trial. Sell what you get if you decide to start a trial. If you frame it as a trial early-on, the rest of your copy will likely be read with more resistance than if you reveal it later on.
  • One dollar or one cent offers tend to attract a lot of people. It's a tiny, low-resistant number that still gets people to give you their payment information.
  • If you study other such offers, you'll often notice that most all of them include a photo of a penny or dollar. It may seem cheesy, but it's a real attention-grabber.
  • Keep an inventory of compelling proof about you, your company, your product etc. Ryan uses his previous success & the breadth of his empire as his main proof tool. The numbers & facts he states are hard to argue with & it creates a very strong argument. Most people don't have this advantage, but it's still just as valuable to use the best proof you have & build your pitch around it.

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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