"Get the ULTIMATE Marketing Shortcut… …FOR JUST $1"
This is a great example of selling a trial without mentioning it's a trial until the very end of the pitch. Instead, Ryan talks about the amazing deliverables...View More
you'll receive (in the member's area) & the benefits you'll derive from them. If you think about it, trials (especially paid trials) often have a negative connotation to them. Although they're great for trying products & services out, we still think in the back of our heads that the trial could lead to a bigger automatic payment that might be hard to get out of.
By hooking you in throughout the first 3/4 of the copy without mentioning the trial, Ryan already has you shaking your head & saying yes. So, by the time he mentions it's a trial, there's already plenty of positive momentum. It's no coincidence that he leaves his testimonials for last. Once he hits them with the trial-catch, the testimonials are used as a compelling device to defuse any tension created by the trial-catch. Facebook comments make for great testimonials because they come across as very real & believable.
