Perry Marshall, a top authority in the Google Adwords space & long-time student of marketer Dan Kennedy, has been proactively marketing his one-cent book...View More (plus shipping) deal using display ads since around this time last year (Summer 2013). I've put together a compilation of some of these ads, all of which have a penny to draw attention & a product image to visually demonstrate its value. Note how the bottom two ads have a rather haphazard, bare bones design while his new banners look significantly more professional & well-designed. I'm not sure how each style converted, but I'd imagine the red arrow did a solid job drawing attention along with the big penny. Because of the size of the ad, there isn't much room for text & although it looks unprofessional, it lacks a "big company" feel which could appeal to people looking for a more personal connection with the creator. Perry continually tests using his face in his ad campaigns which means he likely saw a positive response previously. His face ad clearly has the most persuasion elements including five stars & a more actionable headline. The biggest value in analyzing these ads is understanding how Perry focuses his advertising primarily on his front-end offer & since his branding today is built around the 80/20 rule, I'd say that's where his biggest results are. Why? Because once you order his book (which is purposely priced extremely low), you're in his funnel & he makes all his money on the back-end. In fact, he's already selling you back-end products at checkout. It's all designed to get you into his funnel as a paying customer & he uses display ads effectively as a tool to do this.