"Free Book Reveals How To Create Internet Campaigns That Sell"
No one gets more interest on this website than Frank Kern. All of his examples currently posted (& we have plenty more) get the most views & likes, by...View More
far. More than anyone, he truly became a modern-day marketing celebrity and it's not at the compromise of his copy, either. His intelligence and savvy may be masked a bit by his laid back persona, but that's what's so brilliant about his approach. He's mastered the art of making things look easy, non-chalant & off-the-cuff, when really, he's strategically devising every step of the sale.
This sales letter is for Frank's free book deal that he just recently took down. I discussed the mechanics of the free book deal in my previous Perry Marshall post, but to quickly refresh, the benefit of the free "physical book in the mail" deal is that they build a more qualified list of potential buyers (vs. a free ebook) & make back their investment on back-end offers.
I find this sales letter to be a great example of defeating objections. He does a lot of that very blatantly throughout the entire letter. His headline uses a classic formula of "My Product Reveals....", he uses big numbers to get people's attention and the middle part of the letter is full of compelling bullets. Towards the end, he stresses exclusivity a lot and even offers a guarantee on the shipping. Seeing the life of this campaign with all of its upsells seemed to be very successful.
