There are few other mediums that allow you to reach an audience as targeted as Facebook does, which makes it a great place to advertise. However, targeting is...View More only as useful as the ad you create for your particular audience. If the ad doesn't appeal to your audience, it's going to fall flat. The ad campaign below does a great job of creating a lead magnet that targets a specific topic & age range. The guides are strategically named to target a specific age group. This is much more powerful than if they took the age range out of the equation and just made it something like "LearnVest's Money Guide". In the first two ads, they're targeting one particular age range & in the last one they display three different ranges, covering every range while still showing that they have information specific for each segment.