The compilation of ads below are for a specialized book club based around the best-selling western book series, Zane Grey. The same company behind this book club...View More
was also behind numerous other successful book clubs such as the Perry Mason one showcased here: http://swiped.co/file/dollar-book-offer-perry-mason/ which has the same type of $1 offer and ad structure. Although many of the ads below ran for several years, the one that ran the longest (minimum 6 years) had the headline “Let Zane Grey Take You Out of The World You’re In”. It’s very representative of the theme they used in their selling of forgetting about your troubles and immersing yourself in another world that's exciting & adventurous like Zane's.
