The unique selling point...these are entertaining stories that are actually grounded in real-life scenarios & the proof is the Arizona court case & the professionals who actually study the books.
Unlike the other two headlines, this is was more geared towards people who knew of "Perry". At the same time, there's also curiosity in knowing that there's a fake & real version of someone & the "real" version is a big deal.
Humorous statement that holds a lot of truth. People love when a book grabs their attention & takes their mind off of their own troubles.
"Inside information...that could come in handy". They're selling this as much more than a good story. This bumps up the value a lot. "Practicing lawyers" as readers is major social proof.
Another instance of selling the "reveal". In the previous ad, the reveal was for an "ingenious method". Here, it's for "deadly secrets". Both are very specific & great at peaking curiosity.
They make the $1 offer incredibly easy by not even requiring the money upfront. If you keep them after a week, you pay and it's unlikely many will go through the hassle of returning them.
Their big profit comes from the $3.39 future purchases. Buyers of the $1 deal will be actively marketed to with new books to buy thereafter.
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