$1 Book Offer Ads from Gardner Mystery Library

swiped by Swipe-Worthy ran 1971-1974

The compilation of ads below are for a specialized book club based around the third all-time best-selling book series, Perry Mason. Perry was a fictional criminal...View More

$1 Book Offer Ads from Gardner Mystery Library

Analyst Spotlight

Swipe-Worthy

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

Get The Latest Swipes In Your Inbox.

  • Join the other 10,000+ savvy marketers & copywriters who get swipe updates.
  • You'll receive our special newsletter every few weeks.
  • You'll be the first to know about new site features & additions.
9 Annotations
Annotations
January 28, 2016

The unique selling point...these are entertaining stories that are actually grounded in real-life scenarios & the proof is the Arizona court case & the professionals who actually study the books.

Swipe-Worthy
Swipe-Worthy The Founder
January 28, 2016

Unlike the other two headlines, this is was more geared towards people who knew of "Perry". At the same time, there's also curiosity in knowing that there's a fake & real version of someone & the "real" version is a big deal.

Swipe-Worthy
Swipe-Worthy The Founder
January 28, 2016

Humorous statement that holds a lot of truth. People love when a book grabs their attention & takes their mind off of their own troubles.

Swipe-Worthy
Swipe-Worthy The Founder
January 28, 2016

The product visual instantly makes the product seem worth much more than $1.

Swipe-Worthy
Swipe-Worthy The Founder
January 28, 2016

"Inside information...that could come in handy". They're selling this as much more than a good story. This bumps up the value a lot. "Practicing lawyers" as readers is major social proof.

Swipe-Worthy
Swipe-Worthy The Founder
January 28, 2016

Another instance of selling the "reveal". In the previous ad, the reveal was for an "ingenious method". Here, it's for "deadly secrets". Both are very specific & great at peaking curiosity.

Swipe-Worthy
Swipe-Worthy The Founder
January 28, 2016

They make the $1 offer incredibly easy by not even requiring the money upfront. If you keep them after a week, you pay and it's unlikely many will go through the hassle of returning them.

Swipe-Worthy
Swipe-Worthy The Founder
January 28, 2016

Their big profit comes from the $3.39 future purchases. Buyers of the $1 deal will be actively marketed to with new books to buy thereafter.

Swipe-Worthy
Swipe-Worthy The Founder
January 28, 2016

They built up fascination with a great story & now are selling the reveal.. This alone probably got many people to buy.

Swipe-Worthy
Swipe-Worthy The Founder

I'm Interested In Seeing...

Get The Latest Swipes In Your Inbox.

This Swipe's Short Link

Share This Swipe

Add to Collection

x

You must be logged in to collect content