Key Takeaways

• If you search for the other example of GKIC ads on the site, you'll find they're known for 1. using "Click To" in their ads  2. testing images with the same copy & 3. having intro text that contains a call-to-action & thus can stand on its own.
• It's been evident in my own observation, that the latest ad with the picture of Dan is performing the best. Look through the other ads & see which one draws your attention most. I personally noticed that "Just Pay $1" in black caps drew the most attention. The other differences in that ad are the picture of Dan Kennedy looking forward & the cliffhanger paragraph. Both are great examples of potential improvements to try out - cliffhangers & a picture of someone making eye contact.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!