"How To Burn Off Body Fat, Hour-By-Hour!"
This ad, highly recommended by Gary Halbert, is the ultimate example of selling big, immediate results. First, understand that in the year this ran (1980), the...View More
market was not as exposed to so many weight loss offers so their guards were not up as much. Today, this type of claim elicits more resistance. With that said, the proof, purpose, guarantee & authority behind it, make it a very strong sell, even today. The offer is great at promising huge, immediate results & the. dissolving risk as much possible. It's a great representation of how people are enamored by techniques that bring fast results.
