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Exclusivity

When a product or service is marketed as being limited, often to a specific group of people whether it be based on specific qualifications, limited enrollment that caps the amount allowed in or the ability to only purchase through a single provider.

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This ad insert from Reader's Digest is for Lait...
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Reader’s Digest Insert from Laithwaite’s Wine

When I first received this mail, I didn’t kno...
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Direct Mail Letter from Russell Brunson/Funnel Hackers
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Direct Mail Letter from Russell Brunson/Funnel Hackers

Online Business, Marketing

The pop-ups showcased below come from PropertyR...
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$1 Auctions (Pop-Ups) from PropertyRoom
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$1 Auctions (Pop-Ups) from PropertyRoom

Deals, Collectibles

Tested

In September of 2005, Neil Strauss released his...
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$1.4 Million Launch from Neil Strauss (Frank Kern/Harlan Kilstein)
Classic

What's most interesting about this ad campaign ...
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Magic “Pledge To Secrecy” Ad from Tarbell System
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Magic “Pledge To Secrecy” Ad from Tarbell System

Entertainment, Do-It-Yourself

It's hard for many of us to consider liking a m...
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Exclusive Facebook Campaign from Grey Poupon

The Atlas 400 is the ultimate example of an exc...
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The Atlas 400 Club from Porter Stansberry (Agora)
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The Atlas 400 Club from Porter Stansberry (Agora)

Entrepreneurship, Financial

This is the ultimate example to model for selli...
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Exclusive Invite to Nicaragua from Laissez Faire Books (Agora)

If you don't know about Joe Polish's Genius Net...
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Genius Network Advertorial from Jay Abraham & Joe Polish
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Genius Network Advertorial from Jay Abraham & Joe Polish

Entrepreneurship, Marketing

Control

The UNC Kenan-Flagler Business School may be th...
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Exclusivity & Takeaway Selling from UNC Business School
Classic

This wildly famous direct mail letter offered a...
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The Admiral Byrd Expedition Letter by Hank Burnett

Popular Dan Kennedy student & long-time mar...
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25K Group Brochure from Joe Polish

Robinhood is causing quite a stir in the stock ...
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Thank You Page from Robinhood
Tested

This salesletter was written by Frank Kern to g...
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Consulting Sales Letter from Ryan Deiss & Frank Kern
Control

This is the 2013 version of Frank's annual sale...
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Consulting Sales Letter from Frank Kern

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