Reverse-Engineered Marketing & Copy Examples

Zippo “It Still Works” Ad Compilation (1964) by Ogilvy & Mather

swiped by Mike Schauer

These ads have the same "It Still Works" concept from the previously posted ad compilation, but are from 1963-64 (3 years later). The change they made in the...View More

Zippo “It Still Works” Ad Compilation (1964) by Ogilvy & Mather

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Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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