Zippo Amazing Story Ad by David Ogilvy

swiped by Mike Schauer ran 1961 5

"The amazing story of a Zippo that worked after being taken from the belly of a fish."

Ogilvy references this ad in his book "Ogilvy on Advertising" as an example of using storytelling in an advertisement & what a fantastic story it is, particularly...View More

The amazing story of a Zippo that worked after being taken from the belly of a fish.

Analyst Spotlight

Mike Schauer

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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