Pricing should be always approached very strategically. Even the simplest of changes in its presentation can make a difference. There are an infinite number of ways to price your offerings (monthly, yearly, installments, packages, bundles, end in 99, end in 97, pay per usage etc.). Oftentimes, business owners who are looking to make more money will think of every strategy except the idea of raising their prices or changing their pricing structure. Meanwhile, that is often the easiest way to increase your earnings.
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