This sales letter from multi-million dollar newsletter publisher, Agora Financial, is selling a risk-free trial of their newsletter driven by the appeal of bonuses...View More related to the synthetic biology investments discussed in the sales letter. As highlighted in other Agora examples on the site, Agora Financial has a formula where they base their sales letter around a promising & urgent investment opportunity. Instead of selling you on their newsletter, they are selling you on the opportunity. Because the opportunities are big, bold & dramatic, they need a lot of proof to back them up. To do this, they use real facts & statistics (often in visual form, graphs etc), cite quotes and relevant activity from big-name investors and companies, discuss their brilliant track record & cite historical events to demonstrate logical patterns. Once you are sold on the opportunity, they pitch their bonus reports which go in-depth about the opportunity in a more actionable way. To get the reports, you must subscribe to their newsletter (in this case, it's a risk-free trial). A big reason why I shared this particular sales letter is because it's use of the awesome GIF & odd image to grab your attention. It's a great example of using an intriguing image as a part of your hook strategy.