I'm sharing this example with you particularly to showcase a creative way of personalizing your messaging with images. Images do a great job of engaging us &...View More
grabbing our attention. A good visual can often be all we need to get a click-through. Recently, Frank Kern implemented an interesting tactic that few have done before. He included images in his emails that showed himself pointing towards the subscriber's name. It's a nice personal touch & is actually surprisingly easy. To be honest, I'm not sure how he integrated it with email, but the ability to embed custom text in an image is very simple using PHP. Here's a simple tutorial to get started that you can hand off to a programmer http://papermashup.com/php-gd-generate-an-image-with-text-and-font-embedding/
