If you're running for president and all you talk about is policy, track record & voting, people are going to get bored. They want entertainment too. They...View More
want to see the less serious, human side of a candidate that they can relate too. The ads below are examples of how Obama sought to connect on a human-to-human level.
For example, his team spent money on ads about him & his wife's anniversary & about Barack's birthday. None of these directly address voting or donations which seems counter-intuitive. However, what they do is speak to the potential voter on a personal, non-salesy level that creates deeper feelings of human connection. In some sort of way, it conveys that Barack is just like everyone else. It's encouraging people to celebrate with him like he's a friend. This goes for the other ads where you can win a dinner with Barack & Michelle or even play basketball with him. Then there's the ads of Michelle, his wife, encouraging voters to support her husband just like any ordinary woman would. Lastly, he even did a question & answer on popular site Reddit. Overall, these examples touched his audience on a more personal level.
