Make Money With Your Credit Cards Ad by Gary Halbert

"How To Make Money With Your Credit Cards"

The hook for this ad is the revealing of a credit card loophole. It opens with setting the stage for the reader, or what Joseph Sugarman calls the "buying environment"...View More Once the reader is in the right place, the ad (1) calls out a common enemy, (2) future paces heavily, and (3) provides the solution (a book).