"Stop Making Costly Marketing Mistakes"

Yodle, a successful do-it-for-you local-marketing service, have run this offer since 2008. They created a guide discussing the top 5 marketing mistakes &...View More used landing pages such as the ones below to collect leads. The first example on top is the newer current version & the bottom screenshot is an older version. It's valuable to compare the two & see the improvements they made on the later one, creating better subheads, social proof & overall copy. Beyond the landing pages & offer, what might be the biggest takeaway is how they use the guide to sell prospects who opted-in. An effective way to use the "mistakes" hook in your copy is to convert those mistakes into benefits & how your product or service is built to combat potential mistakes.