Similar to the advice-column advertorials showcased here: http://swiped.co/file/dental-news-advertorials/, the ads below have been running consistently since...View More
at least 2015 for this Canadian-based dentist. These ads work well because they look nothing like typical dentist ads, draw you in with an article & finally advertise the dentistry at the end. The biggest benefits to using advertorials like this, besides flying under the radar is that they instantly build the dentist’s credibility & by the end of the article, make it seem like they're really good at what they do. You’re also providing value which puts the the law of reciprocity into action. If the reader feels like you helped them out & they’re looking for a dentist, you have an advantage over the dentist who’s trying hard to sell you with his generic-looking ads. As you'll notice below, all of the ads have the same format. I categorized them by theme to give you a better idea of different approaches you can take.
