"They grinned when the waiter spoke to me in French - but their laughter changed to amazement at my reply."
The ad John Caples modeled after his famous "They Laughed When I Sat Down At The Piano - But When I Started To Play!" ad. It uses the same formula which consisted...View More
of having a cliffhanger headline that leads into a customer success story that involves shocking & impressing his friends after they belittle his skills. It taps into the emotional desire we all have to be showered with admiration from those close to us as well as the inner desire to prove our naysayers wrong. View the piano ad to learn more: http://swiped.co/file/they-laughed-when-i-sat-down-at-the-piano-by-john-caples/
