This is a clever example of retargeting from Neil Patel, the founder of Quick Sprout, Kissmetrics & CrazyEgg, that's run for a good 2+ years now through Retargeter....View More What I like about these display ads is that they humorously represent the underlying dialogue of most every retargeting campaign in a very straight-forward, yet relaxed and down-to-earth manner. He's approaching the previous visitor like an old friend that he's inviting back. The smiling photo reinforces the lightheartedness of it and furthers the friendly connection he's looking to build. To make the ad even less evasive, Neil mentions to visit Quick Sprout and be cool like "Neil Patel". Again, building on the humorous vibe. There's no fancy pitch or incentive. If there was, it would contradict the laid-back feel of the ad. The whole point is to get them back to the site. Once they come back, they'll be presented with plenty of opportunities to take action.